10 DIY Website Tips for Small Business Owners.

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Research Your Industry

Every project should start with a research phase. I know it can be exciting to just jump into that website editor and start designing away, but trust me: the research phase is one of the most important aspects of any design project.

Evaluate Your Own Website

Take a look at your own website and evaluate what you like and dislike about it. What are your website’s pain points? What do you need to improve on?

Start With A Plan

Now that you know what you want to improve on, it’s time to create a plan for your new website.

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Plan Your Content

The next step is to plan your website content. Refer back to your goals, input from customers, and inspiration from other businesses’ websites. What information does your website need to display for your customers?

Focus On What You Can Do For Customers

Your website content should always focus on the benefit you provide for your customers. Think about why people do business with you. For example, a photographer doesn’t provide photos for their clients. They capture memories that their clients can look back on and remember what life looked like in that specific moment.

Choose Your Platform

It’s now easier than ever to create your own website for your business. There are tons of DIY website platforms available that boast how easy it is for their customers to create and launch a website, but it’s important to choose the right one for your business.

  • Squarespace
    Squarespace is another great option for small businesses. It offers less customization than WordPress, but has less of a learning curve. It is extremely easy to set up and has a built-in drag and drop website builder that can have your website up and running quickly. If you value ease of use over room to grow, Squarespace is the way to go.
  • Shopify
    If you plan on selling things online, Shopify is probably your best option. I don’t personally have experience with Shopify, but it seems to be very user-friendly and is very popular with e-commerce businesses, which is who the platform was created for.
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Make Sure Your Site Is Responsive

The biggest mistake you can make with your website is not creating something that is easy to use on a mobile device. When choosing a theme for your website, make sure that it’s easy to use and navigate from your phone. With over 50% of website traffic coming from mobile devices, you’re leaving money on the table if your website isn’t mobile-friendly.

Keep It Simple

Most small business owners go overboard when designing their own websites. Keep in mind that your DIY website is not going to look like something that a company spent £10,000 on. The goal of your website should be to display information as easily and effectively as possible.

Make It Easy For Customers To Contact You

Your customers should never wonder how to contact you from your website. You should always include a contact page with a contact form, your primary contact information (email and/or phone number), and any social media links. If your business has a physical address, include it along with a Google map and/or directions.

Use Calls To Action To Accomplish Your Goals

Remember those goals we discussed at the beginning? Each page of your website needs a call to action to accomplish those goals. Your website visitors need to be told what you want them to do; don’t leave them wondering what their next step should be. For example, if you’re trying to get people to fill out your contact form, you should have a link to that form on each page.

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I am an IT and business support specialist with a natural ability to turn my hand to all things technical. I have built and developed company websites, using platforms such as WordPress, and helped businesses create and promote their brand identities, both online and offline. This has included all aspects of digital marketing, search engine optimisation and social media marketing.
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