Expand Digital Media is celebrating after winning the Google seal of approval as leading experts in their field.
Expand Digital Media has joined an elite team to become only the second agency in Tamworth to achieve ‘Google Partner’ status following a rigorous assessment and evaluation process.
Google Partners must pass a series of Google AdWords exams and demonstrate specialist product knowledge and expertise. They must also be able to evidence the successful management of client accounts over a 12-month period; delivering company and client revenue growth, while also growing its own client base.
Expand Digital Media has also achieved additional certification, specialising in search advertising and mobile advertising.
Andy Longhurst, digital marketing specialist and director of Expand Digital Media, said: “This is one of our biggest and best achievements yet. We’re always striving for new heights and looking for ways to give our clients the best in digital marketing, so we’re delighted that all our hard work has paid off.
“Becoming a Google Partner is not easy, otherwise everyone would go out and do it, but as it is there are only two companies in Tamworth who have managed it. That’s because you have to be able to evidence how you have achieved growth for your clients over a sustained period of time through the use of Google AdWords, as well as passing a series of tests.
“While lots of digital marketing agencies may say they can successfully manage a campaign for a customer, by going this extra mile we have proven we can. The Google Partner badge shows we have the latest knowledge and expertise to be able to achieve growth for our customers through successful online marketing campaigns consistently, over a sustained period of time.”
As well as the badge of honour, Expand Digital Media now also has access to additional tools, products and promotional offers that are not available to non-partners. This means online adverts can be better targeted, more diverse in format and make better use of customer insight and marketing intelligence.