# Expand Digital Media > A Creative & Digital Agency ## Pages - [People cannot find what they need on my website](https://expanddigital.media/people-cannot-find-what-they-need-on-my-website/): People do not arrive on your website with a map of how your business is organised. They arrive with something... - [I Know My Website Needs Content, But I Do Not Know What to Provide](https://expanddigital.media/i-know-my-website-needs-content-but-i-do-not-know-what-to-provide/): You do not need finished copy, perfect photographs or a complete list of pages before asking for help with your... - [Help me work out what content my website needs](https://expanddigital.media/help-me-work-out-what-content-my-website-needs/): Sometimes the most useful first step is not writing the website content yourself. It is having someone help you work... - [E-Signature-Document](https://expanddigital.media/e-signature-document/) - [My website does not bring in the right enquiries](https://expanddigital.media/my-website-does-not-bring-in-the-right-enquiries/): An enquiry should feel like the start of a useful conversation. It does not have to be perfect. Some people... - [I do not know where my business should show up online](https://expanddigital.media/i-do-not-know-where-my-business-should-show-up-online/): People often make decisions about your business before they ever speak to you. They might search for what you do,... - [Talk through where your business should show up online](https://expanddigital.media/talk-through-where-your-business-should-show-up-online/): Talk through where your business should show up online You do not need to know whether your business needs SEO,... - [I cannot get hold of my web designer](https://expanddigital.media/i-cannot-get-hold-of-my-web-designer/): You send an email about a website update and wait for a reply. Then you chase it. Maybe you send... - [Request a website review](https://expanddigital.media/request-a-website-review/): If you can no longer get hold of your web designer, a website review can help you understand where things... - [I need help with my website but I do not know where to start](https://expanddigital.media/i-need-help-with-my-website-but-i-do-not-know-where-to-start/): You know the website needs sorting. That might mean getting your first proper website built. It might mean replacing something... - [Request a website review and chat](https://expanddigital.media/request-a-website-review-and-chat/): Sometimes the most useful first step is not choosing a website service. It is having someone look at where things... - [My website needs work but my budget is limited](https://expanddigital.media/my-website-needs-work-but-my-budget-is-limited/): You can usually tell when your website needs attention. It may not be broken. It may not be urgent. It... - [We have outgrown our first website](https://expanddigital.media/we-have-outgrown-our-first-website/): At the beginning, the website did what it needed to do. It gave the business somewhere to point people. It... - [My Website Does Not Show Up on Google](https://expanddigital.media/my-website-does-not-show-up-on-google/): You type in the service you offer. Then you add your town. Then a nearby area. Then a phrase your... - [People Visit My Website But Do Not Enquire](https://expanddigital.media/people-visit-my-website-but-do-not-enquire/): You check the numbers and, on the surface, the website does not look ignored. People are landing on the site.... - [Website Review Enquiry](https://expanddigital.media/website-review-enquiry/): Request a website review You do not need to know exactly what your website needs before getting in touch. That... - [Ecommerce Website Design Enquiry](https://expanddigital.media/ecommerce-website-design-enquiry/): Tell us about the online shop you want to build An ecommerce website has to do more than display products.... - [Bespoke Website Design Enquiry](https://expanddigital.media/bespoke-website-design-enquiry/): Tell us about the website your business needs A bespoke website usually starts with a business that needs more than... - [Website Hosting Enquiry](https://expanddigital.media/website-hosting-enquiry/): Need hosting for a new or existing website? Choosing website hosting can feel more technical than it needs to. You... - [Website Refresh](https://expanddigital.media/website-refresh/): A better website without starting again Sometimes a website is not wrong enough to throw away, but not strong enough... - [Pay Monthly Website Enquiry](https://expanddigital.media/pay-monthly-package-enquiry/): Interested in a pay monthly website? Let’s work out the right fit. You do not need to know which package... - [Website Support & Maintenance Enquiry](https://expanddigital.media/website-maintenance-enquiry/): Tell us what your website needs after launch You may already know which support and maintenance package feels right. Or... - [SEO Package Enquiry](https://expanddigital.media/seo-package-enquiry/): Want your website to be easier to find? Let’s work out the right SEO support. You do not need to... - [I am too busy to keep my website updated](https://expanddigital.media/i-am-too-busy-to-keep-my-website-updated/): There is usually a moment when you notice it. You are about to send someone to your website and you... - [Website Package Enquiry](https://expanddigital.media/website-package-enquiry/): Tell us about your website project Choosing a website package is a useful starting point, but you do not need... - [Website Hosting](https://expanddigital.media/website-hosting/): A reliable home for your website without the hosting confusion Website hosting can feel more complicated than it should. Shared... - [Website Support & Maintenance Packages](https://expanddigital.media/website-maintenance-packages/): Keeping your website supported after launch A website is not something you launch once and forget about. It sits in... - [SEO Packages](https://expanddigital.media/search-engine-optimisation/): SEO support that helps the right people find your business A website can look professional and still be difficult to... - [Google Ads Management](https://expanddigital.media/ppc-marketing/): When you need more visibility, but do not want to waste money on the wrong clicks There is a point... - [E-commerce Design](https://expanddigital.media/e-commerce-design/): An online shop should make buying feel clear, safe and straightforward An online shop should make buying feel clear, safe... - [Knowledge Hub](https://expanddigital.media/knowledge-hub/): May 27, 2023 Facebook vs. Website: Navigating the Digital Marketing Landscape for Your Business By Andy Longhurst 0 Comments Facebook’s... - [Pay Monthly Website Design](https://expanddigital.media/pay-monthly-website-design/): A professional website without the pressure of a large upfront cost A strong website can make a real difference to... - [Website Redesign Services](https://expanddigital.media/website-redesign-services/): When your website no longer reflects the business it represents Most businesses do not outgrow their website all at once.... - [Frequently Asked Questions](https://expanddigital.media/frequently-asked-questions/): Frequently Asked Questions Planning a website can bring up more questions than most business owners expect. You may be wondering... - [Bespoke Website Design](https://expanddigital.media/bespoke-website-design/): A website built around your business, not squeezed into a template Most businesses reach a point where a standard website... - [Website Design Packages](https://expanddigital.media/website-design-packages/): A clearer route to a professional website Not every business needs a fully bespoke website project. Sometimes you need a... - [Terms and conditions of use](https://expanddigital.media/terms-conditions-use/): Introduction These terms and conditions apply between you, the User of this Website (including any sub-domains, unless expressly excluded by... - [Privacy Policy](https://expanddigital.media/privacy-policy/): This privacy policy applies between you, the User of this Website and Expand Digital Media Limited, the owner and provider of... - [Portfolios](https://expanddigital.media/portfolios/): Liaisons Gallery Web Design Midland Leisure Supplies Web Design The Sewcial Studio Web Design Gold Standard Security Web Design Make... - [Our Story](https://expanddigital.media/about-us/): Creative web design for businesses that want to be understood clearly Most businesses do not outgrow their website all at... - [Expand Digital Media](https://expanddigital.media/): Your website should do more than sit online A good website helps people understand what you do, feel confident in... - [Contact](https://expanddigital.media/contact-us/): Email info@expanddigital. media Get In Touch 07421 134 676 Our Location 56 High Street, TamworthB77 1LP Your name(Required) First Last... ## Posts - [Should I pay monthly or upfront for my website?](https://expanddigital.media/should-i-pay-monthly-or-upfront-for-my-website/): You can look at two website options and still not feel any closer to making a decision. One says you... - [Google Algorithm Updates Explained: What Small Businesses Actually Need to Know](https://expanddigital.media/google-algorithm-explained/): A small business owner checks their website traffic and notices something has changed. Maybe enquiries have gone quiet. Maybe a... - [Website Audit 101: 8 Tips for Analyzing and Improving Your Digital Presence](https://expanddigital.media/website-audit-101-8-tips-for-analyzing-and-improving-your-digital-presence/): In our increasingly digital world, a business's online presence is paramount. It's not just about having a website; it's about... - [User Experience (UX) vs. User Interface (UI): Breaking Down the Differences](https://expanddigital.media/user-experience-ux-vs-user-interface-ui-breaking-down-the-differences/): Navigating the world of digital design can sometimes feel like wading through a sea of jargon. Two terms that are... - [Marketing Automation: The Future of Efficient Digital Marketing](https://expanddigital.media/marketing-automation-the-future-of-efficient-digital-marketing/): As the digital marketing landscape evolves, new technologies and strategies are emerging that enable businesses to work more efficiently, target... - [The Role of Content Marketing in Building Brand Identity](https://expanddigital.media/the-role-of-content-marketing-in-building-brand-identity/): Every brand has a story to tell, a unique narrative that sets it apart from its competitors. How that narrative... - [The Role of AI in Digital Marketing: A New Era](https://expanddigital.media/the-role-of-ai-in-digital-marketing-a-new-era/): As an experienced digital marketer and an avid enthusiast of artificial intelligence (AI), I’ve seen firsthand the transformative power of... - [Facebook vs Website: Do I Really Need a Website?](https://expanddigital.media/facebook-vs-website-navigating-the-digital-marketing-landscape-for-your-business/): For many small businesses, Facebook feels like the easiest place to start online. It is familiar, quick to set up... - [The Psychology Behind Branding: What Makes a Brand Memorable?](https://expanddigital.media/the-psychology-behind-branding-what-makes-a-brand-memorable/): Branding is often described through the things people can see: the logo, colours, fonts, images, tone of voice, social media... - [Effective Call-to-Action (CTA) Strategies to Boost Conversions on Your Website](https://expanddigital.media/effective-call-to-action-cta-strategies-to-boost-conversions-on-your-website/): A call-to-action (CTA) is a crucial element of any website, as it encourages visitors to take a specific action, such... - [Speed Matters: Optimizing Your Small Business WordPress Website for Faster Load Times](https://expanddigital.media/speed-matters-optimizing-your-small-business-wordpress-website-for-faster-load-times/): Speed matters because visitors rarely experience a slow website as a technical problem. They experience it as hesitation. The homepage... - [Don't Let Hackers In! 9 Simple Tips to Secure Your WordPress Website](https://expanddigital.media/dont-let-hackers-in-9-simple-tips-to-secure-your-wordpress-website/): While WordPress is a powerful platform that provides a lot of flexibility and functionality, it is also a popular target... - [6 Ways To Engage Your Organic Search Traffic On Social Media](https://expanddigital.media/6-ways-to-engage-your-organic-search-traffic-on-social-media/): It can feel like it takes forever to build an online audience of people who actually want to read what... - [How To Write Great SEO Titles](https://expanddigital.media/how-to-write-great-seo-titles/): A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or... - [7 tips for a holiday-ready social media strategy](https://expanddigital.media/7-tips-for-a-holiday-ready-social-media-strategy/): The things that are vital for brands throughout the rest of the year are even more critical to social media... - [Meta Tags: What You Need To Know For SEO](https://expanddigital.media/meta-tags-what-you-need-to-know-for-seo/): Meta tags are the most fundamental part of SEO and making sure that your site’s pages have a good, solid... - [What Is Organic Search?](https://expanddigital.media/what-is-organic-search/): Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally.... - [Anchor Text: What Is It & How To Optimize It?](https://expanddigital.media/anchor-text-what-is-it-how-to-optimize-it/): If you have been doing SEO for a while, then you know how important anchor text optimization was back in... - [Top 8 Reasons to Update Your Website](https://expanddigital.media/top-8-reasons-to-update-your-website/): It might not seem like a big issue at first glance: So what if your ecommerce website was built in... - [How to do a competitive analysis for local SEO](https://expanddigital.media/how-to-do-a-competitive-analysis-for-local-seo/): When it comes to local SEO, there’s a lot of noise. From the latest industry buzz talk to the nuances... - [8 Must-Have Ecommerce Rich Snippets To Stand Out In Search](https://expanddigital.media/8-must-have-ecommerce-rich-snippets-to-stand-out-in-search/): Search results have come a long way. A standard organic search result before Google introduced SERP features displayed the title... - [12 WordPress site settings that are critical to your SEO success](https://expanddigital.media/12-wordpress-site-settings-that-are-critical-to-your-seo-success/): WordPress is one of the most SEO-friendly content management systems today. If you have a WordPress website, there are many... - [Optimizing content for search: A 4-step guide](https://expanddigital.media/optimizing-content-for-search-a-4-step-guide/): SEO and content are both powerful on their own. But it’s the combination of the two where you see the... - [5 Key Factors Of Local SEO To Maximize Your Business Reach](https://expanddigital.media/5-key-factors-of-local-seo-to-maximize-your-business-reach/): According to statistics, nearly a third of all online consumer searches are for local businesses. Also, a third of all... - [5 Points to Consider when Dealing with a Web Design Company](https://expanddigital.media/5-points-to-consider-when-dealing-with-a-web-design-company/): If you are making the decision to create a good website for your business and are struggling where to start,... - [The Top 9 Tips On How To Write Facebook Ad Copy That Converts](https://expanddigital.media/the-top-9-tips-on-how-to-write-facebook-ad-copy-that-converts/): Some people still believe that Facebook ads are not a good channel for generating conversions but that they drive many... - [Should I be worried about Google’s new helpful content update?](https://expanddigital.media/should-i-be-worried-about-googles-new-helpful-content-update/): Google is about to launch a new and large search algorithm update, called the helpful content update. The helpful content... - [Creating new content vs. optimizing old webpages: Which is better for SEO?](https://expanddigital.media/creating-new-content-vs-optimizing-old-webpages-which-is-better-for-seo/): Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion,... - [WordPress pages or posts: Which should you use?](https://expanddigital.media/wordpress-pages-or-posts-which-should-you-use/): Since its launch in May 2003, WordPress has become the most-used website platform globally. The WordPress platform powers almost 37%... - [12 Essential On-Page SEO Factors You Need To Know](https://expanddigital.media/12-essential-on-page-seo-factors-you-need-to-know/): Search engines send out crawlers, or spiders, to explore the internet. They follow links from one site to another, building... - [5 Web Design Tips You Can't Ignore in 2022](https://expanddigital.media/5-web-design-tips-you-cant-ignore-in-2022/): Whichever type of business you run, having a clean, user-friendly website is critical. Your business site not only serves as... - [7 Ways To Tweak Your Content For Better SEO](https://expanddigital.media/7-ways-to-tweak-your-content-for-better-seo/): Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions... - [Essential Tips for Improving Your Website in 2022](https://expanddigital.media/essential-tips-for-improving-your-website-in-2022/): In a world where the Internet is where customers first encounter your business, it’s vital that your website is up... - [Where To Invest In SEO For Maximum Impact](https://expanddigital.media/where-to-invest-in-seo-for-maximum-impact/): Every business in the 21st century needs a website. And because you need a website, you need SEO to help... - [What Is Local SEO & Why Local Search Matters](https://expanddigital.media/what-is-local-seo-why-local-search-matters/): Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply... - [Inbound Links As A Ranking Factor: What You Need To Know](https://expanddigital.media/inbound-links-as-a-ranking-factor-what-you-need-to-know/): Inbound links, or backlinks as they’re commonly referred to, have mattered to SEO for as long as Google has been... - [10 WordPress Image Optimization Plugins For Faster Page Speed](https://expanddigital.media/10-wordpress-image-optimization-plugins-for-faster-page-speed/): Images can make up a massive proportion of your page weight. And that means that optimizing them can make a... - [16 Reasons Why Social Media Is Important To Your Company](https://expanddigital.media/16-reasons-why-social-media-is-important-to-your-company/): Before beginning to plan how many times a week to post and on which platforms, first consider the areas of... - [Preparing your Ecommerce website for the festive season](https://expanddigital.media/preparing-your-ecommerce-website-for-the-festive-season/): Although it feels a little strange to be thinking about Christmas in August, this is actually the perfect time to... - [Five top tips for building high-quality backlinks](https://expanddigital.media/five-top-tips-for-building-high-quality-backlinks/): As website owners, we all want to increase the amount of traffic to our sites and building good quality backlinks... - [Wordpress.com vs Wordpress.Org – Which option is best for your business?](https://expanddigital.media/wordpress-com-vs-wordpress-org-which-option-is-best-for-your-business/): No business is complete without an online presence. If you’re thinking of designing a new website, Wordpress is the perfect... - [What does your web developer need to design your website?](https://expanddigital.media/what-does-your-web-developer-need-to-design-your-website/): Working with a developer to design a new website is an exciting time for your business. While you may already... - [Email Marketing for Every Business: Tips & Tricks for Beginners.](https://expanddigital.media/email-marketing-for-every-business-tips-tricks-for-beginners/): Are you using email marketing in your small business? If not, it’s never too late to start! With many free... - [Copy that converts – How to turn visitors into customers](https://expanddigital.media/copy-that-converts-how-to-turn-visitors-into-customers/): A conversion occurs on your website when a visitor performs an action that is valuable to your business. Known as... - [How to Write a Great Website Brief](https://expanddigital.media/how-to-write-a-great-website-brief/): Starting a web design project on the right foot can be a complex undertaking without effective project management systems in... - [4 local SEO strategies for small and medium businesses](https://expanddigital.media/4-local-seo-strategies-for-small-and-medium-businesses/): Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has... - [18 SEO Issues That Cause Search Rankings & Traffic to Drop](https://expanddigital.media/18-seo-issues-that-cause-search-rankings-traffic-to-drop/): Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect. It could have been... - [New Social Media Marketing Opportunities for Engagement & Growth](https://expanddigital.media/new-social-media-marketing-opportunities-for-engagement-growth/): With so many social media platforms and features now available, it can be overwhelming to determine which opportunities are optimal... - [How To Do Local SEO for Businesses Without Physical Locations](https://expanddigital.media/how-to-do-local-seo-for-businesses-without-physical-locations/): Business owners and marketers who haven’t serendipitously discovered Google’s various guidelines are left wondering how to promote non-brick-and-mortar brands. Even... - [2021 SEO Trends Every Business Owner Should Consider](https://expanddigital.media/2021-seo-trends-every-business-owner-should-consider/): As a business owner, search engine optimization plays a vital role in attracting consumers to your website. SEO can help... - [6 Reasons Why Your Business Needs SEO](https://expanddigital.media/6-reasons-why-your-business-needs-seo/): Do you want to generate more leads and improve your sales? If the answer is yes (of course), you need... - [A guide on how to get the most from your SEO in 2021](https://expanddigital.media/a-guide-on-how-to-get-the-most-from-your-seo-in-2021/): In 2021, relevancy is still king, and the companies who can adapt to the changes in the search engine landscape... - [How Can I Improve My Company’s Website during the Covid-19 Pandemic?](https://expanddigital.media/how-can-i-improve-my-companys-website-during-the-covid-19-pandemic/): The Covid 19 pandemic is going to be around for a while so it is vital to have a website... - [How to Protect a WordPress Site from Hackers](https://expanddigital.media/how-to-protect-a-wordpress-site-from-hackers/): WordPress is a frequent target for hacking. Hackers are targeting the theme, the core WordPress files, plugins and even the... - [THE FUTURE OF SEO](https://expanddigital.media/the-future-of-seo/): Like many other industries, SEO (Search Engine Optimization) moves extremely fast. But where is the future of SEO going? What... - [How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization](https://expanddigital.media/how-to-focus-your-seo-strategy-a-quick-guide-for-businesses-new-to-online-optimization/): With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping... - [How to Write Content for Each Stage of the Buyer Journey](https://expanddigital.media/how-to-write-content-for-each-stage-of-the-buyer-journey/): Have you ever thought about how – and when – your target buyers are consuming your content? When we are... - [How to Add Keywords in Your Copy the Right Way](https://expanddigital.media/how-to-add-keywords-in-your-copy-the-right-way/): The algorithms of modern search engines don’t merely look at the words on the page. Today’s search engines look for... - [Top 10 Ways to Restore Your Social Media Reputation](https://expanddigital.media/top-10-ways-to-restore-your-social-media-reputation/): While developing content calendars and meticulously monitoring your brand is essential, it doesn’t necessarily leave you free of drama. Accidents... - [Small Business SEO: Seven Tips To Rank Your Website On Google](https://expanddigital.media/small-business-seo-seven-tips-to-rank-your-website-on-google/): The post-Covid-19 world will be different from the preCovid-19 one. The crisis has changed the behavior and habits of the... - [101 Quick & Actionable Tips to Improve Your SEO](https://expanddigital.media/101-quick-actionable-tips-to-improve-your-seo/): SEO can be a lot like fad dieting. There’s a lot of advice that promises fast results, but most of... - [Preparing E-Commerce for the Post-COVID Bounce Back](https://expanddigital.media/preparing-e-commerce-for-the-post-covid-bounce-back/): COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce... - [Redesigning Your Website in 2020: Everything You Need to Know](https://expanddigital.media/redesigning-your-website-in-2020-everything-you-need-to-know/): Much like outdated home decor, sometimes we have to strip the “walls” of our websites and update things—or at the... - [How to Get More from Your Google My Business Listing](https://expanddigital.media/how-to-get-more-from-your-google-my-business-listing/): Google My Business can be a powerful tool for certain types of companies to get in front of more customers,... - [How to Fully Optimize Your LinkedIn Company Page](https://expanddigital.media/how-to-fully-optimize-your-linkedin-company-page/): Most businesses in today’s digital-driven climate know the importance of social media and the reach it offers businesses. Social media... - [How Long Does SEO Take?](https://expanddigital.media/how-long-does-seo-take/): One of the most common questions I get as an SEO professional is “How long does SEO take? ” It’s... - [How Ecommerce Businesses Can Prepare SEO & Content for Post-COVID-19](https://expanddigital.media/how-ecommerce-businesses-can-prepare-seo-content-for-post-covid-19/): Now is the perfect time to improve your ecommerce store’s SEO and content for an impending flood of virtual customers.... - [Eight SEO Myths To Let Go Of](https://expanddigital.media/eight-seo-myths-to-let-go-of/): In the mad race to get ahead in search engine rankings, the SEO landscape has become littered with misinformation. Whether... - [Why Site Speed Matters and How To Improve It](https://expanddigital.media/why-site-speed-matters-and-how-to-improve-it/): Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with... - [7 Tips to improve your website content](https://expanddigital.media/7-tips-to-improve-your-website-content/): If you’re looking to improve your website, you know how daunting this overhaul can be. There are tips and tricks... - [HTTP or HTTPS? Why You Need a Secure Site](https://expanddigital.media/http-or-https-why-you-need-a-secure-site/): Google first started encouraging sites to go to HTTPS in May 2010, to emphasise the point In 2018, Google told... - [Expand Digital Media achieve Cyber Essentials Certification](https://expanddigital.media/expand-digital-media-achieve-cyber-essentials-certification/): Expand Digital Media have recently achieved the Cyber Essentials certification through the IASME Consortium. The award reinforces Expand Digital Medias... - [Operating During COVID-19: Helpful Tips for Local Businesses](https://expanddigital.media/operating-during-covid-19-helpful-tips-for-local-businesses/): Local businesses know better than any other model what it means to fully participate in community life. You are the... - [12 Expert Tips on How to Write a Great Blog Post](https://expanddigital.media/12-expert-tips-on-how-to-write-a-great-blog-post/): Have you ever read a great piece of content that really stuck with you? Are you wondering how to write... - [A Beginner’s Guide to Ranking in Google Maps](https://expanddigital.media/a-beginners-guide-to-ranking-in-google-maps/): For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers... - [A brief history of Google’s algorithm's](https://expanddigital.media/a-brief-history-of-googles-algorithms/): These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s... - [The 7 Deadly Sins of Social Content Creation](https://expanddigital.media/the-7-deadly-sins-of-social-content-creation/): Are you aware of your social media content sins? Often, it’s easy to pick out the mistakes that other brands... - [Site Structure & Internal Linking: Why Do They Matter for SEO?](https://expanddigital.media/site-structure-internal-linking-why-do-they-matter-for-seo/): When designing a new website it is important to consider the structure of the site to aid organic search performance.... - [How to Modernize Your Website: 9 Key Optimizations to Make](https://expanddigital.media/9-tips-to-modernize-your-website/): As your site begins to age, you may be wondering whether it is worth it to invest in tweaks and... - [10 Tips for Mastering Your SEO Content in 2020](https://expanddigital.media/10-tips-for-mastering-your-seo-content-in-2020/): 2020 presents many new and exciting opportunities to master your content and reach a wider audience. While the BERT algorithm... - [5 Ways SEO & Web Design Go Together](https://expanddigital.media/5-ways-seo-web-design-go-together/): When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors... - [Budgeting Tips for Your B2B Website Design Project](https://expanddigital.media/budgeting-tips-for-your-b2b-website-design-project/): Is your marketing goal this year to revamp your company’s website? If so, then you are taking a step towards... - [Top eight SEO trends for 2020](https://expanddigital.media/top-eight-seo-trends-for-2020/): As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest... - [Don’t overlook these 5 quick updates to boost your search ranking](https://expanddigital.media/dont-overlook-these-5-quick-updates-to-boost-your-search-ranking/): Most aspects of an SEO campaign take significant time to research and implement, but there are always a few relatively... - [Five Underrated SEO Trends To Know In 2020](https://expanddigital.media/five-underrated-seo-trends-to-know-in-2020/): Take a moment and Google "SEO trends. " You’ll see article after article, blog after blog, touting a “definitive” list... - [5 Tips On Repurpose Your Stale Blog Posts](https://expanddigital.media/5-tips-on-repurpose-your-stale-blog-posts/): It is important to figure out ways to update and repurpose old blog posts to keep the content fresh. Consumers... - [Watch Your Local SEO Surge: How to Optimize Google My Business](https://expanddigital.media/watch-your-local-seo-surge-how-to-optimize-google-my-business/): Want to give your organic SEO traffic and visibility a boost? Are you aware that the Internet has emerged as... - [10 Key Steps To Building A Great Small Business Website](https://expanddigital.media/10-key-steps-to-building-a-great-small-business-website/): If you are looking to build a new startup website or make your current site more effective, here are 10... - [How to Do Local SEO During the Holidays](https://expanddigital.media/how-to-do-local-seo-during-the-holidays/): In this blog, I’m going to detail some common-sense local SEO tips that can really help you take full advantage... - [How Search Engines Crawl & Index: Everything You Need to Know](https://expanddigital.media/how-search-engines-crawl-index-everything-you-need-to-know/): Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how... - [Should I use WordPress for my Small Business website?](https://expanddigital.media/should-i-use-wordpress-for-my-small-business-website/): Although I would recommend WordPress for creating a small business website, WordPress isn’t right for everyone. This post outlines what... - [8 Local Search Engine Optimization Tips for Bing](https://expanddigital.media/8-local-search-engine-optimization-tips-for-bing/): There’s no question that Google is the primary focus when optimizing for SEO. That said, it should not be the... - [Improve Your SEO Content's Readability with These 10 Tools](https://expanddigital.media/improve-your-seo-contents-readability-with-these-10-tools/): Content strategy is a science and every detail matters. Having high-quality content on your website can mean the difference between... - [5 tactics that encourage customer reviews](https://expanddigital.media/5-tactics-that-encourage-customer-reviews/): In the crowded and ultra-competitive world of e-commerce, there’s one thing that almost everyone agrees helps you stand out: reviews.... - [10 DIY Website Tips for Small Business Owners.](https://expanddigital.media/10-diy-website-tips-for-small-business-owners/): You’ve heard it over and over again: every business needs a website. You might have a website that isn’t quite... - [SEO vs. PPC: A Few Forgotten Truths](https://expanddigital.media/seo-vs-ppc-a-few-forgotten-truths/): For years, people in this industry debated the merits of paid search advertising versus organic search marketing. - [3 metrics small businesses should track to measure SEO success](https://expanddigital.media/3-metrics-small-businesses-should-track-to-measure-seo-success/): Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%)... - [10 ways to write better mobile PPC ads](https://expanddigital.media/10-ways-to-write-better-mobile-ppc-ads/): In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to... - [8 Web Design Tips For Ecommerce Website To Boost Sales](https://expanddigital.media/8-web-design-tips-for-ecommerce-website-to-boost-sales/): You’re in business to make money. You most likely knew that you can do that with your website. What most... - [5 Easy SEO Wins with Powerful Results](https://expanddigital.media/5-easy-seo-wins-with-powerful-results/): Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so... - [3 Authority Building Tips for Local SEO](https://expanddigital.media/3-authority-building-tips-for-local-seo/): Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent. This... ## Services ## Portfolios - [Midland Leisure Supplies](https://expanddigital.media/portfolio/midland-leisure-supplies/): A bespoke ecommerce website built around selling, stock and smoother daily management Midland Leisure Supplies needed more than a refreshed... - [Liaisons Gallery](https://expanddigital.media/portfolio/liaisons-gallery/): Liaisons Gallery already had a website, but it no longer reflected the quality, range or direction of the business. The... - [Gold Standard Security](https://expanddigital.media/portfolio/gold-standard-security/): WHAT OUR CLIENT WANTED. Gold Standard Security wanted a refresh to their website. The previous site was built in HTML... - [The Sewcial Studio](https://expanddigital.media/portfolio/the-sewcial-studio/): WHAT OUR CLIENT WANTED. Amanda had an existing website that was beginning to look very dated. The site was hard... - [Make New Friends](https://expanddigital.media/portfolio/make-new-friends/): WHAT OUR CLIENT WANTED. Make New Friends wanted a site to help women make new friends in the areas they... ## Testimonials - [Clare Turner Marshal](https://expanddigital.media/digeco_testim/clare-turner-marshal/): Andy is one of those guys who nothing is too much to do. He is very clever at what he... - [Antonio Lee](https://expanddigital.media/digeco_testim/antonio-lee/): Great to deal with and very prompt when we first made contact. Professional from start to finish - [James Brown](https://expanddigital.media/digeco_testim/james-brown/): Timely response and delivery, each and every time I request any type of service. - [Linda Ram](https://expanddigital.media/digeco_testim/linda-ram/): A very creative and innovative company with endless ideas for branding, websites and digital media marketing. - [Amanda Wyatt](https://expanddigital.media/digeco_testim/amanda-wyatt/): Fantastic service- Love my website – nothing is ever too much trouble when i request tweaks and changes; Would highly... - [Michelle Cooper](https://expanddigital.media/digeco_testim/michelle-cooper/): Absolutely the best, would not go anywhere else. Fantastic in what he does and goes out of his way to... - [Jeff Longley](https://expanddigital.media/digeco_testim/jeff-longley/): Andy suggested we had a meet up and he could show me the simple stuff which also makes the biggest... - [John Hicks](https://expanddigital.media/digeco_testim/john-hicks/): I’ve had a good look at my website and I’m more than happy with it. It looks so much more... # # Detailed Content ## Pages - Published: 2026-06-18 - Modified: 2026-06-18 - URL: https://expanddigital.media/people-cannot-find-what-they-need-on-my-website/ - Page Categories: Problem Led - Published: 2026-06-15 - Modified: 2026-06-15 - URL: https://expanddigital.media/i-know-my-website-needs-content-but-i-do-not-know-what-to-provide/ - Page Categories: Problem Led - Published: 2026-06-15 - Modified: 2026-06-24 - URL: https://expanddigital.media/help-me-work-out-what-content-my-website-needs/ - Page Categories: Service Enquiry - Published: 2026-06-03 - Modified: 2026-06-03 - URL: https://expanddigital.media/my-website-does-not-bring-in-the-right-enquiries/ - Page Categories: Problem Led - Published: 2026-06-02 - Modified: 2026-06-02 - URL: https://expanddigital.media/i-do-not-know-where-my-business-should-show-up-online/ - Page Categories: Problem Led - Published: 2026-06-02 - Modified: 2026-06-02 - URL: https://expanddigital.media/talk-through-where-your-business-should-show-up-online/ - Page Categories: Service Enquiry - Published: 2026-05-27 - Modified: 2026-06-03 - URL: https://expanddigital.media/i-cannot-get-hold-of-my-web-designer/ - Page Categories: Problem Led - Published: 2026-05-27 - Modified: 2026-06-24 - URL: https://expanddigital.media/request-a-website-review/ - Page Categories: Service Enquiry - Published: 2026-05-27 - Modified: 2026-06-18 - URL: https://expanddigital.media/i-need-help-with-my-website-but-i-do-not-know-where-to-start/ - Page Categories: Problem Led - Published: 2026-05-27 - Modified: 2026-06-24 - URL: https://expanddigital.media/request-a-website-review-and-chat/ - Page Categories: Service Enquiry - Published: 2026-05-27 - Modified: 2026-05-27 - URL: https://expanddigital.media/my-website-needs-work-but-my-budget-is-limited/ - Page Categories: Problem Led - Published: 2026-05-23 - Modified: 2026-06-03 - URL: https://expanddigital.media/we-have-outgrown-our-first-website/ - Page Categories: Problem Led - Published: 2026-05-22 - Modified: 2026-05-27 - URL: https://expanddigital.media/my-website-does-not-show-up-on-google/ - Page Categories: Problem Led - Published: 2026-05-21 - Modified: 2026-05-27 - URL: https://expanddigital.media/people-visit-my-website-but-do-not-enquire/ - Page Categories: Problem Led - Published: 2026-05-21 - Modified: 2026-05-21 - URL: https://expanddigital.media/website-review-enquiry/ - Page Categories: Service Enquiry - Published: 2026-05-21 - Modified: 2026-06-24 - URL: https://expanddigital.media/ecommerce-website-design-enquiry/ - Page Categories: Service Enquiry - Published: 2026-05-21 - Modified: 2026-06-24 - URL: https://expanddigital.media/bespoke-website-design-enquiry/ - Page Categories: Service Enquiry - Published: 2026-05-21 - Modified: 2026-05-21 - URL: https://expanddigital.media/website-hosting-enquiry/ - Page Categories: Service Enquiry - Published: 2026-05-18 - Modified: 2026-06-13 - URL: https://expanddigital.media/website-refresh/ - Page Categories: Services - Published: 2026-05-17 - Modified: 2026-06-24 - URL: https://expanddigital.media/pay-monthly-package-enquiry/ - Page Categories: Service Enquiry - Published: 2026-05-17 - Modified: 2026-06-17 - URL: https://expanddigital.media/website-maintenance-enquiry/ - Page Categories: Service Enquiry - Published: 2026-05-17 - Modified: 2026-05-21 - URL: https://expanddigital.media/seo-package-enquiry/ - Page Categories: Service Enquiry - Published: 2026-05-17 - Modified: 2026-05-27 - URL: https://expanddigital.media/i-am-too-busy-to-keep-my-website-updated/ - Page Categories: Problem Led - Published: 2026-05-12 - Modified: 2026-05-21 - URL: https://expanddigital.media/website-package-enquiry/ - Page Categories: Service Enquiry - Published: 2022-11-06 - Modified: 2026-06-13 - URL: https://expanddigital.media/website-hosting/ - Page Categories: Services - Published: 2022-04-28 - Modified: 2026-06-17 - URL: https://expanddigital.media/website-maintenance-packages/ - Page Categories: Services - Published: 2022-04-28 - Modified: 2026-06-13 - URL: https://expanddigital.media/search-engine-optimisation/ - Page Categories: Services - Published: 2022-04-28 - Modified: 2026-06-13 - URL: https://expanddigital.media/ppc-marketing/ - Page Categories: Services - Published: 2022-04-28 - Modified: 2026-06-13 - URL: https://expanddigital.media/e-commerce-design/ - Page Categories: Services - Published: 2022-04-28 - Modified: 2026-05-21 - URL: https://expanddigital.media/knowledge-hub/ - Page Categories: About - Published: 2022-04-28 - Modified: 2026-06-13 - URL: https://expanddigital.media/pay-monthly-website-design/ - Page Categories: Services - Published: 2022-04-28 - Modified: 2026-06-13 - URL: https://expanddigital.media/website-redesign-services/ - Page Categories: Services - Published: 2022-04-28 - Modified: 2026-07-03 - URL: https://expanddigital.media/frequently-asked-questions/ - Page Categories: About - Published: 2022-04-26 - Modified: 2026-06-13 - URL: https://expanddigital.media/bespoke-website-design/ - Page Categories: Services - Published: 2022-04-26 - Modified: 2026-06-13 - URL: https://expanddigital.media/website-design-packages/ - Page Categories: Services - Published: 2022-04-26 - Modified: 2022-04-26 - URL: https://expanddigital.media/terms-conditions-use/ - Published: 2022-04-23 - Modified: 2022-04-26 - URL: https://expanddigital.media/privacy-policy/ - Published: 2020-02-06 - Modified: 2026-06-10 - URL: https://expanddigital.media/portfolios/ - Page Categories: About - Published: 2020-01-23 - Modified: 2026-06-10 - URL: https://expanddigital.media/about-us/ - Published: 2020-01-09 - Modified: 2026-06-15 - URL: https://expanddigital.media/ - Published: 2020-01-02 - Modified: 2026-07-09 - URL: https://expanddigital.media/contact-us/ - Page Categories: About ## Posts - Published: 2026-07-06 - Modified: 2026-07-06 - URL: https://expanddigital.media/should-i-pay-monthly-or-upfront-for-my-website/ - Categories: Website Advice - Tags: pay monthly website, small business websites, web design Tamworth, website costs, website design, website ownership, website planning, website support - Published: 2026-06-11 - Modified: 2026-06-11 - URL: https://expanddigital.media/google-algorithm-explained/ - Categories: SEO - Published: 2023-08-20 - Modified: 2023-08-20 - URL: https://expanddigital.media/website-audit-101-8-tips-for-analyzing-and-improving-your-digital-presence/ In our increasingly digital world, a business's online presence is paramount. It's not just about having a website; it's about ensuring that this digital storefront meets the dynamic needs of its visitors and stands strong amidst competitors. From the very core of its design to its visibility on search engines, its alignment with user expectations, and its security against threats, every aspect matters - Published: 2023-08-11 - Modified: 2023-08-11 - URL: https://expanddigital.media/user-experience-ux-vs-user-interface-ui-breaking-down-the-differences/ Navigating the world of digital design can sometimes feel like wading through a sea of jargon. Two terms that are often misunderstood are User Experience (UX) and User Interface (UI). Let's dive deeper into the differences and intricacies of both. - Published: 2023-07-26 - Modified: 2023-07-26 - URL: https://expanddigital.media/marketing-automation-the-future-of-efficient-digital-marketing/ As the digital marketing landscape evolves, new technologies and strategies are emerging that enable businesses to work more efficiently, target their audiences more effectively, and achieve better results. At the forefront of these innovations is marketing automation. - Published: 2023-07-25 - Modified: 2023-07-25 - URL: https://expanddigital.media/the-role-of-content-marketing-in-building-brand-identity/ Every brand has a story to tell, a unique narrative that sets it apart from its competitors. How that narrative is told significantly influences the perception of the brand in the minds of consumers. This is where content marketing comes into play. It provides a platform through which a brand can voice its identity and build relationships with its customers. - Published: 2023-05-27 - Modified: 2023-05-27 - URL: https://expanddigital.media/the-role-of-ai-in-digital-marketing-a-new-era/ As an experienced digital marketer and an avid enthusiast of artificial intelligence (AI), I’ve seen firsthand the transformative power of AI in reshaping the landscape of digital marketing. The advancements in AI technology over the past decade have not only revolutionized the way marketers approach their strategies but have also fundamentally altered the way businesses interact with their customers. This blog post aims to delve deep into the role of AI in digital marketing and explore the exciting opportunities that lie ahead. - Published: 2023-05-27 - Modified: 2026-05-25 - URL: https://expanddigital.media/facebook-vs-website-navigating-the-digital-marketing-landscape-for-your-business/ - Categories: Digital Marketing, Social Media, Website Advice - Published: 2023-04-30 - Modified: 2026-05-25 - URL: https://expanddigital.media/the-psychology-behind-branding-what-makes-a-brand-memorable/ - Categories: Branding - Published: 2023-04-17 - Modified: 2023-04-18 - URL: https://expanddigital.media/effective-call-to-action-cta-strategies-to-boost-conversions-on-your-website/ A call-to-action (CTA) is a crucial element of any website, as it encourages visitors to take a specific action, such as signing up for a newsletter, downloading an e-book, or making a purchase. A well-crafted CTA can effectively boost your website’s conversion rates, making it an essential tool for your digital marketing arsenal. In this blog post, we’ll explore effective CTA strategies that will help you improve user engagement and drive conversions on your website. - Published: 2023-03-30 - Modified: 2026-06-17 - URL: https://expanddigital.media/speed-matters-optimizing-your-small-business-wordpress-website-for-faster-load-times/ - Categories: Website Advice - Published: 2023-03-19 - Modified: 2023-03-19 - URL: https://expanddigital.media/dont-let-hackers-in-9-simple-tips-to-secure-your-wordpress-website/ While WordPress is a powerful platform that provides a lot of flexibility and functionality, it is also a popular target for hackers who are always looking for vulnerabilities to exploit - Published: 2022-12-03 - Modified: 2022-12-03 - URL: https://expanddigital.media/6-ways-to-engage-your-organic-search-traffic-on-social-media/ It can feel like it takes forever to build an online audience of people who actually want to read what you post, engage in your content, and actually buy the products and services you offer – especially when trying to grow organically. Organic growth can sometimes take months or even years to reach a profitable point. The crazy thing is most creators and business owners are still waiting on Google to hopefully bring another person to their website or page. - Published: 2022-11-19 - Modified: 2022-11-19 - URL: https://expanddigital.media/how-to-write-great-seo-titles/ A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always known that optimizing your titles is essential, but there’s more to it. For example, an SEO title can be the gateway to potentially higher click-through rates and help you rank better on SERPs. - Published: 2022-11-05 - Modified: 2022-11-05 - URL: https://expanddigital.media/7-tips-for-a-holiday-ready-social-media-strategy/ The things that are vital for brands throughout the rest of the year are even more critical to social media success during the holidays. There’s more noise, people are distracted, and they’re busy. How do you ensure your posts cut through the noise and keep their attention through the holiday season? Here are seven tips to make your social media strategy holiday-ready. - Published: 2022-10-28 - Modified: 2022-10-28 - URL: https://expanddigital.media/meta-tags-what-you-need-to-know-for-seo/ Meta tags are the most fundamental part of SEO and making sure that your site’s pages have a good, solid foundation of optimization. These are the tags that you add to your page’s header to describe the page using syntax that Google understands. And when it comes to SEO, more often than not, best practices for meta tags are ignored while others take priority. - Published: 2022-10-23 - Modified: 2022-10-23 - URL: https://expanddigital.media/what-is-organic-search/ Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally. Organic search is one of the most effective channels to gain traffic or conversions because it’s free – relative to paid search, where you have to pay for your placement and clicks – and users understand that you are relevant for what they typed in. A very lame joke in the SEO industry goes, “The best place to hide a dead body is on page two of Google because no one is going to look there.” - Published: 2022-10-16 - Modified: 2022-10-16 - URL: https://expanddigital.media/anchor-text-what-is-it-how-to-optimize-it/ If you have been doing SEO for a while, then you know how important anchor text optimization was back in the day for getting your websites to rank high in search engines. But is it still important today? This article will give you an overview of everything you need to know about anchor text, from best practices to what not to do. - Published: 2022-10-10 - Modified: 2022-10-10 - URL: https://expanddigital.media/top-8-reasons-to-update-your-website/ It might not seem like a big issue at first glance: So what if your ecommerce website was built in 2015? You’re constantly updating your product listings; isn’t that enough? Well, it isn’t. Not in today’s highly competitive online market. Whether you have a big corporate website or a blog for your personal brand, to stay competitive, your site needs to keep up with the times in terms of both looks and functionality. - Published: 2022-10-03 - Modified: 2022-10-03 - URL: https://expanddigital.media/how-to-do-a-competitive-analysis-for-local-seo/ When it comes to local SEO, there’s a lot of noise. From the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that don’t consider the big picture. However, none of these tasks matter if you ignore competitors. If you understand the effort and approach used by those who rank well locally, then you can thrive in even the most competitive search environments. - Published: 2022-09-27 - Modified: 2022-09-27 - URL: https://expanddigital.media/8-must-have-ecommerce-rich-snippets-to-stand-out-in-search/ Search results have come a long way. A standard organic search result before Google introduced SERP features displayed the title tag, meta description, and URL. Fortunately, you don’t need to limit your ecommerce store’s organic search performance to this. Stay one step ahead of your competitors by implementing structured data. It allows you to make your product stand out in search results with product details, pricing, availability, and even shipping times. - Published: 2022-09-18 - Modified: 2022-09-18 - URL: https://expanddigital.media/12-wordpress-site-settings-that-are-critical-to-your-seo-success/ WordPress is one of the most SEO-friendly content management systems today. If you have a WordPress website, there are many things you can do to improve your SEO. But if you’re not careful, you could also harm your site’s ranking without realizing it. In this post, you’ll discover 12 settings to consider if you want your WordPress website to reach its full SEO potential. In SEO, security is an often overlooked but important consideration. Beyond general SEO settings, we’ll review some necessary security settings that can help prevent negative SEO attacks. - Published: 2022-09-11 - Modified: 2022-09-11 - URL: https://expanddigital.media/optimizing-content-for-search-a-4-step-guide/ SEO and content are both powerful on their own. But it’s the combination of the two where you see the best results. It isn’t just optimizing your content for search but instead, taking a different approach and creating a single SEO content strategy. - Published: 2022-09-04 - Modified: 2022-09-04 - URL: https://expanddigital.media/5-key-factors-of-local-seo-to-maximize-your-business-reach/ According to statistics, nearly a third of all online consumer searches are for local businesses. Also, a third of all Google searches are queries about local information. As a business with a physical presence in a specific geographical region, ranking for such search queries can be a big source of business. But ranking for local search results will require you to nail your local SEO strategy. But don’t fret, as this post highlights five factors you may want to focus on to maximize your local reach. - Published: 2022-08-31 - Modified: 2022-08-29 - URL: https://expanddigital.media/5-points-to-consider-when-dealing-with-a-web-design-company/ If you are making the decision to create a good website for your business and are struggling where to start, you are not alone! There are a huge number of web design companies and freelancers out there, claiming to provide you with the best service you can get in the market. - Published: 2022-08-29 - Modified: 2022-08-29 - URL: https://expanddigital.media/the-top-9-tips-on-how-to-write-facebook-ad-copy-that-converts/ Some people still believe that Facebook ads are not a good channel for generating conversions but that they drive many impressions and clicks of low value. This preconception comes from the fact that Facebook is often still seen as the platform people primarily use to connect with friends and family, not the place where we “do business.” As such, many brands underestimate the importance and potential of Facebook ads as a key acquisition channel. - Published: 2022-08-22 - Modified: 2022-08-22 - URL: https://expanddigital.media/should-i-be-worried-about-googles-new-helpful-content-update/ Google is about to launch a new and large search algorithm update, called the helpful content update. The helpful content update will target websites that have a relatively high amount of unsatisfying or unhelpful content, where the content has been written for search engines rather than humans. This update, which will start rolling out soon, will have a meaningful impact on the search results, - Published: 2022-07-09 - Modified: 2022-07-09 - URL: https://expanddigital.media/creating-new-content-vs-optimizing-old-webpages-which-is-better-for-seo/ Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO efforts to updating old content, and the other half to creating new content. Here’s why. Webpages build value over time - Published: 2022-06-12 - Modified: 2022-06-12 - URL: https://expanddigital.media/wordpress-pages-or-posts-which-should-you-use/ Since its launch in May 2003, WordPress has become the most-used website platform globally. The WordPress platform powers almost 37% of the top 1 million trafficked websites, according to BuiltWith data. Given the low cost (you really only pay for hosting), ease of installation and use and flexibility, WordPress is ready for websites of all sizes, from personal blogs to enterprise businesses. I’ve worked on many WordPress websites, and one of the most common questions I still get is about pages versus posts – which one should be used? Before answering that question, let’s review how WordPress pages and posts differ. - Published: 2022-06-04 - Modified: 2022-06-04 - URL: https://expanddigital.media/12-essential-on-page-seo-factors-you-need-to-know/ Search engines send out crawlers, or spiders, to explore the internet. They follow links from one site to another, building a map of the content called a search index. In the process of exploring sites, these crawlers are also evaluating their content, determining what kind of information it contains. This data is then used by the search engine’s algorithm to determine how well the content of that specific site answers queries from users. The better it answers the query, the more highly it will be ranked on the SERP. - Published: 2022-05-30 - Modified: 2022-05-30 - URL: https://expanddigital.media/5-web-design-tips-you-cant-ignore-in-2022/ Whichever type of business you run, having a clean, user-friendly website is critical. Your business site not only serves as the digital home base for your business and product line, but also anchors your entire digital marketing approach, giving a central hub to point toward and connect customers with your brand and business. Delivering a poor website experience can hinder those efforts and sever those connections before they even start. Here are five web design tips for turning your site into an online customer conversion dynamo in 2022. - Published: 2022-05-22 - Modified: 2022-05-23 - URL: https://expanddigital.media/7-ways-to-tweak-your-content-for-better-seo/ Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is critical to successful digital strategies – so where do we start? - Published: 2022-05-08 - Modified: 2022-05-08 - URL: https://expanddigital.media/essential-tips-for-improving-your-website-in-2022/ In a world where the Internet is where customers first encounter your business, it’s vital that your website is up to date and prepared to offer the best user experience possible. If not, you’ll lose potential customers before you even realize they visited your website. - Published: 2022-05-06 - Modified: 2022-05-06 - URL: https://expanddigital.media/where-to-invest-in-seo-for-maximum-impact/ Every business in the 21st century needs a website. And because you need a website, you need SEO to help customers find you. It’s the best and most cost-effective way to both understand and reach customers. The primary source of the traffic to most websites, it helps build your credibility and gives you a clear understanding of what your customers are searching for. Good SEO means better traffic from more qualified leads, increased engagement, and more conversions. - Published: 2022-03-07 - Modified: 2023-07-12 - URL: https://expanddigital.media/what-is-local-seo-why-local-search-matters/ Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack. Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well. - Published: 2022-01-30 - Modified: 2022-01-30 - URL: https://expanddigital.media/inbound-links-as-a-ranking-factor-what-you-need-to-know/ Inbound links, or backlinks as they’re commonly referred to, have mattered to SEO for as long as Google has been using an algorithm to rank search results. Historically, having a greater number of inbound links has increased a website’s chances of earning high rankings in search results. - Published: 2021-12-12 - Modified: 2021-12-12 - URL: https://expanddigital.media/10-wordpress-image-optimization-plugins-for-faster-page-speed/ Images can make up a massive proportion of your page weight. And that means that optimizing them can make a great deal of difference in your site speed. Given the importance of page speed for both search rankings and user experience, this is an area worth getting right. - Published: 2021-11-06 - Modified: 2021-11-06 - URL: https://expanddigital.media/16-reasons-why-social-media-is-important-to-your-company/ Before beginning to plan how many times a week to post and on which platforms, first consider the areas of social media that matter for your business. Working through what objective measures you can use, different ways to leverage it, and why you’re using social media in the first place will help you find the strategy and mix that is right for your business. Social media is for so much more than brand awareness. It is great for that, yes – but social can also influence your marketing and sales funnels, help build brand authority and reputation, inform product development, provide customer service, and more. Check out these 16 reasons why social media is important for your company. - Published: 2021-07-31 - Modified: 2021-07-31 - URL: https://expanddigital.media/preparing-your-ecommerce-website-for-the-festive-season/ Although it feels a little strange to be thinking about Christmas in August, this is actually the perfect time to start planning for the festive season. After a tough time dealing with the global pandemic, many businesses are relying on Christmas sales to keep them in red. - Published: 2021-07-04 - Modified: 2021-07-04 - URL: https://expanddigital.media/five-top-tips-for-building-high-quality-backlinks/ As website owners, we all want to increase the amount of traffic to our sites and building good quality backlinks is a good way to do this. In this article we’ll look at the benefits backlinks can bring to your SEO efforts and some of our top tips for attracting quality links. - Published: 2021-06-13 - Modified: 2021-06-13 - URL: https://expanddigital.media/wordpress-com-vs-wordpress-org-which-option-is-best-for-your-business/ No business is complete without an online presence. If you’re thinking of designing a new website, Wordpress is the perfect platform. Chosen by nearly half of all website owners across the internet it is has options to suit all budgets. - Published: 2021-05-30 - Modified: 2021-05-30 - URL: https://expanddigital.media/what-does-your-web-developer-need-to-design-your-website/ Working with a developer to design a new website is an exciting time for your business. While you may already be dreaming of launching your new site, there are some basics to get right first. From suppling written content to sharing log in details, this is everything your web designer will need from you. - Published: 2021-05-11 - Modified: 2021-05-11 - URL: https://expanddigital.media/email-marketing-for-every-business-tips-tricks-for-beginners/ Are you using email marketing in your small business? If not, it’s never too late to start! With many free or inexpensive email marketing tools available you can get started and reap the rewards almost immediately. - Published: 2021-04-28 - Modified: 2021-04-28 - URL: https://expanddigital.media/copy-that-converts-how-to-turn-visitors-into-customers/ A conversion occurs on your website when a visitor performs an action that is valuable to your business. Known as a goal, this can be anything from signing up to your newsletter, visiting a certain page, or purchasing a product. When you write the text (or copy) on your website, every word should be written with these goals in mind. The aim of the copy is to convert visitors into customers and here’s how it works. - Published: 2021-03-15 - Modified: 2021-03-15 - URL: https://expanddigital.media/how-to-write-a-great-website-brief/ Starting a web design project on the right foot can be a complex undertaking without effective project management systems in place. Whether you’re a web professional taking on a new web design client or a business looking to hire an agency to create your site, it’s important to identify obstacles early on, as well as agree upon the overall objectives, deliverables, and expected outcomes of the project. By using a website brief, you can achieve those goals and more. An outline of what the project will cover can enable you to be more organized, stay on track, and stick to your budget. It also provides a way to avoid scope creep and manage expectations. - Published: 2021-03-02 - Modified: 2021-03-02 - URL: https://expanddigital.media/4-local-seo-strategies-for-small-and-medium-businesses/ Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility on the web and in search engines. It may feel futile to try and compete with them in the realm of SEO. But local SEO plays by slightly different rules to the regular kind. You don’t need to have reams of funding at your disposal or hundreds of links pointing to your site to be visible and relevant to a local audience – you just need to understand the unique characteristics of local SEO, and apply a few simple strategies to cater to them. - Published: 2021-02-21 - Modified: 2021-02-21 - URL: https://expanddigital.media/18-seo-issues-that-cause-search-rankings-traffic-to-drop/ Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect. It could have been a change in the Google algorithm, a technical error, your server not handling bandwidth properly, or links that were sending traffic before suddenly no longer sending that traffic, to name just a few examples. - Published: 2021-02-12 - Modified: 2021-02-12 - URL: https://expanddigital.media/new-social-media-marketing-opportunities-for-engagement-growth/ With so many social media platforms and features now available, it can be overwhelming to determine which opportunities are optimal for your business growth this year. We’ve got you. Let’s first discuss the platform changes and updates that will drastically affect the marketing world this year, then drill down into new and emerging social media marketing opportunities you’ll want to have on your radar. - Published: 2021-02-10 - Modified: 2021-02-10 - URL: https://expanddigital.media/how-to-do-local-seo-for-businesses-without-physical-locations/ Business owners and marketers who haven’t serendipitously discovered Google’s various guidelines are left wondering how to promote non-brick-and-mortar brands. Even where there’s awareness that such guidance exists, Google is continually evolving its stance. It’s easy to make mistakes, overlook updates, and miss out on opportunities. The great news is, there are local marketing possibilities for almost every business type, but you have to know which pathway to follow, based on how the brand you’re marketing operates. In today’s column, I’ll help you identify your model along with the best opportunities available to you for being discovered by the maximum number of local customers. - Published: 2021-01-27 - Modified: 2021-01-27 - URL: https://expanddigital.media/2021-seo-trends-every-business-owner-should-consider/ As a business owner, search engine optimization plays a vital role in attracting consumers to your website. SEO can help grow your website's online visibility on the search engine results page, thus bringing more organic traffic to your website. - Published: 2020-12-18 - Modified: 2020-12-18 - URL: https://expanddigital.media/6-reasons-why-your-business-needs-seo/ Do you want to generate more leads and improve your sales? If the answer is yes (of course), you need search engine optimization (SEO). It’s simple — if you have a business in the twenty-first century, you need to be online, and you should hire a great SEO specialist to make sure you’re highly visible to your target audience. - Published: 2020-11-30 - Modified: 2020-11-30 - URL: https://expanddigital.media/a-guide-on-how-to-get-the-most-from-your-seo-in-2021/ In 2021, relevancy is still king, and the companies who can adapt to the changes in the search engine landscape will be the ones who thrive. It’s about more than just getting a few search terms on page one of Google. It’s about building a solid foundation of SEO that will outlast changes in algorithms and keep your business relevant. - Published: 2020-11-12 - Modified: 2020-11-12 - URL: https://expanddigital.media/how-can-i-improve-my-companys-website-during-the-covid-19-pandemic/ The Covid 19 pandemic is going to be around for a while so it is vital to have a website for your business more than ever before. If you have been putting off a new web design then there may not be a better time to improve your company website than right now. - Published: 2020-11-07 - Modified: 2020-11-07 - URL: https://expanddigital.media/how-to-protect-a-wordpress-site-from-hackers/ WordPress is a frequent target for hacking. Hackers are targeting the theme, the core WordPress files, plugins and even the login page. These are the steps to take to make it less likely to be hacked and to be able to recover easier if it should still happen. - Published: 2020-10-24 - Modified: 2020-10-24 - URL: https://expanddigital.media/the-future-of-seo/ Like many other industries, SEO (Search Engine Optimization) moves extremely fast. But where is the future of SEO going? What does an effective, organic strategy need to look like in the next few years? While not too long ago, everybody was totally focused on keywords and backlinks (links from other websites), today we hear search and SEO more and more in the context of machine learning and artificial intelligence within a collection of hundreds of ranking factors. But there is much more! - Published: 2020-10-15 - Modified: 2020-10-15 - URL: https://expanddigital.media/how-to-focus-your-seo-strategy-a-quick-guide-for-businesses-new-to-online-optimization/ With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. - Published: 2020-09-28 - Modified: 2020-09-28 - URL: https://expanddigital.media/how-to-write-content-for-each-stage-of-the-buyer-journey/ Have you ever thought about how – and when – your target buyers are consuming your content? When we are planning a content strategy, we invariably start thinking about the kind of content that our target personas will love reading. What we do not notice is that subconsciously our content decisions are founded upon creating content for various stages of the buyer journey. - Published: 2020-09-19 - Modified: 2020-09-19 - URL: https://expanddigital.media/how-to-add-keywords-in-your-copy-the-right-way/ The algorithms of modern search engines don’t merely look at the words on the page. Today’s search engines look for the meaning of the page beyond the simple keywords and keyword phrases. But the simple fact is that in most cases if you don’t have a specific word on a web page, you probably won’t rank for that word in the search engine’s results. - Published: 2020-08-29 - Modified: 2020-08-29 - URL: https://expanddigital.media/top-10-ways-to-restore-your-social-media-reputation/ While developing content calendars and meticulously monitoring your brand is essential, it doesn’t necessarily leave you free of drama. Accidents happen! Here are to the top 10 ways to restore your social media reputation. - Published: 2020-07-31 - Modified: 2020-07-31 - URL: https://expanddigital.media/small-business-seo-seven-tips-to-rank-your-website-on-google/ The post-Covid-19 world will be different from the preCovid-19 one. The crisis has changed the behavior and habits of the world. Google searches have increased rapidly because people prefer to buy and order food/goods — everything online. - Published: 2020-07-23 - Modified: 2020-07-23 - URL: https://expanddigital.media/101-quick-actionable-tips-to-improve-your-seo/ SEO can be a lot like fad dieting. There’s a lot of advice that promises fast results, but most of it doesn’t deliver. Plus, many highly-touted SEO tactics just don’t work anymore. If you’re using outdated practices it’s time to let them go. - Published: 2020-07-11 - Modified: 2020-07-11 - URL: https://expanddigital.media/preparing-e-commerce-for-the-post-covid-bounce-back/ COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage. - Published: 2020-07-05 - Modified: 2020-07-05 - URL: https://expanddigital.media/redesigning-your-website-in-2020-everything-you-need-to-know/ Much like outdated home decor, sometimes we have to strip the “walls” of our websites and update things—or at the very least, apply a fresh coat of paint in a more modern color. From time to time these renovations are necessary in our homes and on our websites. - Published: 2020-06-28 - Modified: 2020-06-28 - URL: https://expanddigital.media/how-to-get-more-from-your-google-my-business-listing/ Google My Business can be a powerful tool for certain types of companies to get in front of more customers, but most people aren’t tapping into its true potential. In fact, most don’t even begin to scratch the surface. - Published: 2020-06-21 - Modified: 2020-06-21 - URL: https://expanddigital.media/how-to-fully-optimize-your-linkedin-company-page/ Most businesses in today’s digital-driven climate know the importance of social media and the reach it offers businesses. Social media platforms allow businesses to communicate with customers during an emergency, highlight products and services, and even get real insight from customers about expectations, wants, and needs. LinkedIn is certainly no exception to this. - Published: 2020-06-12 - Modified: 2020-06-12 - URL: https://expanddigital.media/how-long-does-seo-take/ One of the most common questions I get as an SEO professional is “How long does SEO take?” It’s also one of the most frustrating questions because, while clients understandably want a definitive answer, there is simply no way to provide one due to all of the variables involved. - Published: 2020-05-24 - Modified: 2020-05-24 - URL: https://expanddigital.media/how-ecommerce-businesses-can-prepare-seo-content-for-post-covid-19/ Now is the perfect time to improve your ecommerce store’s SEO and content for an impending flood of virtual customers. Here's how to get started. - Published: 2020-05-14 - Modified: 2020-05-14 - URL: https://expanddigital.media/eight-seo-myths-to-let-go-of/ In the mad race to get ahead in search engine rankings, the SEO landscape has become littered with misinformation. Whether you're hiring an SEO company or starting the journey on your own, there are many common and persistent SEO myths to be aware of. I'll debunk eight of them here. - Published: 2020-05-04 - Modified: 2020-05-04 - URL: https://expanddigital.media/why-site-speed-matters-and-how-to-improve-it/ Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links. This means that content marketing is undeniably effective at getting sites to rank in search engines. How ever this comes at a risk of devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. You might be able to get slow sites to rank consistently, but the lack of attention to infrastructure will eventually come back to haunt you in conversion rates. - Published: 2020-04-26 - Modified: 2020-04-26 - URL: https://expanddigital.media/7-tips-to-improve-your-website-content/ If you’re looking to improve your website, you know how daunting this overhaul can be. There are tips and tricks for almost every facet of the process, from improving your copy to reworking your design. What you need is a process — not a grab bag of tips that leave you more confused than when you started. Here’s the 7-step framework you can follow to improve your website content, even if you have no idea where to start. - Published: 2020-04-21 - Modified: 2020-04-21 - URL: https://expanddigital.media/http-or-https-why-you-need-a-secure-site/ Google first started encouraging sites to go to HTTPS in May 2010, to emphasise the point In 2018, Google told webmasters that if you have a non-HTTPS website, you risk losing traffic and showed a horrible pop-up notification. - Published: 2020-04-15 - Modified: 2020-04-15 - URL: https://expanddigital.media/expand-digital-media-achieve-cyber-essentials-certification/ Expand Digital Media have recently achieved the Cyber Essentials certification through the IASME Consortium. The award reinforces Expand Digital Medias determination to ensure the skills and knowledge are at the highest industry levels. The benefits of this commitment are clear as it means we are able to offer the very best security expertise for our clients. - Published: 2020-04-13 - Modified: 2020-04-13 - URL: https://expanddigital.media/operating-during-covid-19-helpful-tips-for-local-businesses/ Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. - Published: 2020-04-05 - Modified: 2020-04-05 - URL: https://expanddigital.media/12-expert-tips-on-how-to-write-a-great-blog-post/ Have you ever read a great piece of content that really stuck with you? Are you wondering how to write a good blog post that makes an impact? Writing great blog posts isn't easy. But it's not rocket science either! - Published: 2020-03-28 - Modified: 2020-03-28 - URL: https://expanddigital.media/a-beginners-guide-to-ranking-in-google-maps/ For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” - Published: 2020-03-26 - Modified: 2020-03-26 - URL: https://expanddigital.media/a-brief-history-of-googles-algorithms/ These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. - Published: 2020-03-18 - Modified: 2020-03-18 - URL: https://expanddigital.media/the-7-deadly-sins-of-social-content-creation/ Are you aware of your social media content sins? Often, it’s easy to pick out the mistakes that other brands or agencies are making, but it’s a bit more difficult to see your own. Below is an outline of some of the most abhorrent sins in the social media world to assist you in evaluating your online content. - Published: 2020-03-09 - Modified: 2020-03-09 - URL: https://expanddigital.media/site-structure-internal-linking-why-do-they-matter-for-seo/ When designing a new website it is important to consider the structure of the site to aid organic search performance. With every passing year, I find it closer to the top of my list of important things to work on when working with a site. - Published: 2020-03-02 - Modified: 2020-03-02 - URL: https://expanddigital.media/9-tips-to-modernize-your-website/ As your site begins to age, you may be wondering whether it is worth it to invest in tweaks and updates to your existing site, or blow it up and start from scratch according to 2020 standards. - Published: 2020-02-16 - Modified: 2020-02-16 - URL: https://expanddigital.media/10-tips-for-mastering-your-seo-content-in-2020/ 2020 presents many new and exciting opportunities to master your content and reach a wider audience. While the BERT algorithm update gave a not-so-subtle nod to the importance of search intent, SEO content writers everywhere were not surprised to hear that the search engine is prioritizing audience-focused content. Therefore, 2020 is all about putting the user first by creating value-rich content. Add in AI and engaging visuals, and you have the perfect cocktail for SEO-friendly, click-worthy content. - Published: 2020-01-25 - Modified: 2020-01-25 - URL: https://expanddigital.media/5-ways-seo-web-design-go-together/ When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. If you want to do better in the SERPs, it takes more than just SEO. - Published: 2020-01-12 - Modified: 2020-01-12 - URL: https://expanddigital.media/budgeting-tips-for-your-b2b-website-design-project/ Is your marketing goal this year to revamp your company’s website? If so, then you are taking a step towards building a strong foundation for your marketing strategy. As you are creating your marketing strategy and preparing for your new website project, it’s important to start with a realistic budget. - Published: 2019-12-21 - Modified: 2019-12-21 - URL: https://expanddigital.media/top-eight-seo-trends-for-2020/ As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites. Google makes hundreds of changes to its search algorithms every year. While most changes are minor, they could affect your search ranking. These are some of the SEO trends I expect to see in 2020. - Published: 2019-12-11 - Modified: 2019-12-11 - URL: https://expanddigital.media/dont-overlook-these-5-quick-updates-to-boost-your-search-ranking/ Most aspects of an SEO campaign take significant time to research and implement, but there are always a few relatively quick tactics to boost results. Here’s a list of low-hanging SEO fruit that to grab right now. - Published: 2019-12-02 - Modified: 2019-12-02 - URL: https://expanddigital.media/five-underrated-seo-trends-to-know-in-2020/ Take a moment and Google "SEO trends." You’ll see article after article, blog after blog, touting a “definitive” list of SEO trends. It’s a lot to sort through, but what you’ll soon realize is that all the expert takes boil down to the same fundamental idea: The only thing we can say for sure about the world of SEO is that it will continue to change. - Published: 2019-11-19 - Modified: 2019-11-19 - URL: https://expanddigital.media/5-tips-on-repurpose-your-stale-blog-posts/ It is important to figure out ways to update and repurpose old blog posts to keep the content fresh. Consumers love high-quality content. Marketers and business owners understand this tendency and use this data to reach their target audience. - Published: 2019-11-04 - Modified: 2019-11-04 - URL: https://expanddigital.media/watch-your-local-seo-surge-how-to-optimize-google-my-business/ Want to give your organic SEO traffic and visibility a boost? Are you aware that the Internet has emerged as the primary platform consumers use to gather local business information? Moreover, local searchers know exactly what they are looking for and by overlooking local SEO, you are missing a powerful opportunity to convert traffic into qualified leads. - Published: 2019-10-21 - Modified: 2019-10-21 - URL: https://expanddigital.media/10-key-steps-to-building-a-great-small-business-website/ If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business website compete effectively in the online marketplace. - Published: 2019-10-14 - Modified: 2019-10-14 - URL: https://expanddigital.media/how-to-do-local-seo-during-the-holidays/ In this blog, I’m going to detail some common-sense local SEO tips that can really help you take full advantage of the marketing opportunities that are the holidays! I call these tips “common sense” specifically because you don’t have to be a digital-marketing guru to figure them out, but nonetheless, you may not have considered them before. - Published: 2019-10-11 - Modified: 2019-10-11 - URL: https://expanddigital.media/how-search-engines-crawl-index-everything-you-need-to-know/ Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write. Certainly, a thousand monkeys at typewriters will eventually create something useful (at least this monkey likes to think he does from time to time), but it’s a lot easier if you know the core elements of a task beforehand. - Published: 2019-09-29 - Modified: 2019-09-29 - URL: https://expanddigital.media/should-i-use-wordpress-for-my-small-business-website/ Although I would recommend WordPress for creating a small business website, WordPress isn’t right for everyone. This post outlines what every small business should consider when deciding whether to build their website in WordPress. - Published: 2019-09-02 - Modified: 2019-09-02 - URL: https://expanddigital.media/8-local-search-engine-optimization-tips-for-bing/ There’s no question that Google is the primary focus when optimizing for SEO. That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users. These “secondary” search engines are often overlooked because of low market share. Consider this; Bing powers not only its own searches but Yahoo as well. - Published: 2019-08-09 - Modified: 2019-08-09 - URL: https://expanddigital.media/improve-your-seo-contents-readability-with-these-10-tools/ Content strategy is a science and every detail matters. Having high-quality content on your website can mean the difference between a No. 1 ranking (or answer box!) vs. content that doesn’t even make it on Page 1 of the search results. That’s why we’ve rounded up the 10 best content writing tools for SEO that specifically help you improve readability. - Published: 2019-07-27 - Modified: 2019-07-27 - URL: https://expanddigital.media/5-tactics-that-encourage-customer-reviews/ In the crowded and ultra-competitive world of e-commerce, there’s one thing that almost everyone agrees helps you stand out: reviews. But there are simple steps that you can take to gradually build your reviews presence into a selling point for your brand that will also improve your SEO presence. - Published: 2019-07-20 - Modified: 2019-07-20 - URL: https://expanddigital.media/10-diy-website-tips-for-small-business-owners/ You’ve heard it over and over again: every business needs a website. You might have a website that isn’t quite working for your business, or this might be your first website project. You’ve done a little research on DIY website platforms, but you feel overwhelmed and have no idea where to start. You need serious help, but your business is still relatively new and you’re not yet in a position to hire a professional. - Published: 2019-07-11 - Modified: 2019-07-11 - URL: https://expanddigital.media/seo-vs-ppc-a-few-forgotten-truths/ For years, people in this industry debated the merits of paid search advertising versus organic search marketing. - Published: 2019-06-20 - Modified: 2019-06-20 - URL: https://expanddigital.media/3-metrics-small-businesses-should-track-to-measure-seo-success/ Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to a recent Clutch survey. - Published: 2019-06-05 - Modified: 2019-06-05 - URL: https://expanddigital.media/10-ways-to-write-better-mobile-ppc-ads/ In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users. Now, device targeting is streamlined. We can use a one-size-fits-all approach to ensure ads are shown on mobile devices with little effort. - Published: 2019-05-18 - Modified: 2019-05-18 - URL: https://expanddigital.media/8-web-design-tips-for-ecommerce-website-to-boost-sales/ You’re in business to make money. You most likely knew that you can do that with your website. What most ecommerce site owners don’t know, though, is how to make an effective design for their websites and stores. Refusing to learn the basic web design tips means a loss of sales. Here are 8 web design tips for boosting those sales, if done correctly. - Published: 2019-04-28 - Modified: 2019-04-28 - URL: https://expanddigital.media/5-easy-seo-wins-with-powerful-results/ Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts.Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains.I’m a big fan of efficiency, so I love tactics that deliver a greater return on my investment of time and/or money.In this article, I’m going to explain five of these tactics which are easy to execute successfully but can deliver powerful results. - Published: 2019-04-15 - Modified: 2019-04-15 - URL: https://expanddigital.media/3-authority-building-tips-for-local-seo/ Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent. This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance. While authority is definitely earning greater consideration in the broader conversation of SEO, it’s been a particularly critical factor to local SEO for years. ## Services ## Portfolios - Published: 2023-08-10 - Modified: 2026-06-10 - URL: https://expanddigital.media/portfolio/midland-leisure-supplies/ - Portfolio Category: Web Design - Published: 2023-08-10 - Modified: 2026-06-22 - URL: https://expanddigital.media/portfolio/liaisons-gallery/ - Portfolio Category: Web Design - Published: 2022-04-28 - Modified: 2026-06-10 - URL: https://expanddigital.media/portfolio/gold-standard-security/ - Portfolio Category: Web Design - Published: 2022-04-28 - Modified: 2026-06-10 - URL: https://expanddigital.media/portfolio/the-sewcial-studio/ - Portfolio Category: Web Design - Published: 2022-04-26 - Modified: 2026-06-10 - URL: https://expanddigital.media/portfolio/make-new-friends/ - Portfolio Category: Web Design ## Testimonials - Published: 2022-07-09 - Modified: 2022-07-09 - URL: https://expanddigital.media/digeco_testim/clare-turner-marshal/ - Published: 2022-07-09 - Modified: 2023-08-10 - URL: https://expanddigital.media/digeco_testim/antonio-lee/ - Testimonial Category: Homepage - Published: 2022-05-19 - Modified: 2023-08-10 - URL: https://expanddigital.media/digeco_testim/james-brown/ - Published: 2022-05-19 - Modified: 2023-08-10 - URL: https://expanddigital.media/digeco_testim/linda-ram/ - Published: 2020-01-15 - Modified: 2023-08-10 - URL: https://expanddigital.media/digeco_testim/amanda-wyatt/ - Published: 2020-01-15 - Modified: 2023-08-10 - URL: https://expanddigital.media/digeco_testim/michelle-cooper/ - Published: 2020-01-15 - Modified: 2023-08-10 - URL: https://expanddigital.media/digeco_testim/jeff-longley/ - Published: 2020-01-15 - Modified: 2023-08-10 - URL: https://expanddigital.media/digeco_testim/john-hicks/