Why Social Media Marketing is Important for your Business?

social media

Social Media Marketing has become one of the most important marketing methods for many businesses in recent years. With the rise of social media on a personal level, businesses have seen an opportunity to engage with potential customers and gain a following online.

Here are 5 reasons why Social Media Marketing is so important to your business:

Brand Recognition

Social media is a great way to gain recognition for your brand. Using popular social networks such as Facebook and Twitter you can show off products and services your business has on offer to help gain a following.

More visit to website

Social media is a great way to drive traffic to your website. By producing quality content on a regular basis that users will want to read, you can encourage them to visit the website and hopefully navigate to other areas in addition.


The great feature of most data analytic tools are that they can identify key data of the users coming into the website, therefore you can analyse the key demographics of the users coming into your website, allowing you to tailor your future posts to encourage a specific, targeted audience into it. As well as this, you can analyse which social channels are successful and which need improvement, and can modify your future posts based on this.

Share content

Social media is a great way to share new content posted on your website. Posting regular content is important for bringing traffic to your website, as it is viewed favourably by search engines, increasing your ranking.

Boost SEO

Adding external links from social media to your website will help boost SEO as it shows that your website has more authority in the eyes of the search engines. Search engines will view websites more favourably if they have a strong social media presence, and having a high number of followers or page likes, it could increase your ranking.

I am an IT and business support specialist with a natural ability to turn my hand to all things technical. I have built and developed company websites, using platforms such as WordPress, and helped businesses create and promote their brand identities, both online and offline. This has included all aspects of digital marketing, search engine optimisation and social media marketing.
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