There are a great many reasons why a corporate video would benefit your business, but by far the most important one is engagement. Everyone consumes information differently, and a tailored corporate video will engage your target demographic both visually and audibly. Whether your aim is to increase sales or train employees the goal is always to educate; either why people should use your product or service, or to provide staff with training. The vast majority of people find it easier and more enjoyable to learn through video than any other method.
Which leads on to the second great reason for a corporate video – it’s really easy to share. Whether you are looking to increase brand awareness, change your company image, or tell people about a great new product, sharing a video on your website and social media is quick and easy. In a world where the majority of media consumption happens on social networks it’s a real benefit to be able to tap into that potential customer base in an engaging way.
Also, because Google loves video, a corporate video can help your SEO and therefore reach more people. You only have to look at most search results these days to see the way the Google search algorithm is leaning, and of course it’s no real surprise all those videos are at the top of searches, seeing as they own YouTube. Fortunately it’s easy to take advantage of this with a well key-worded corporate video, especially in a niche where your competitors are yet to catch on.
A corporate video helps you to share what you believe, not just what you do. Consumers are more conscious of their actions than ever, and the choices they are presented with are also more varied. Simply offering the best products at the best prices may not be enough anymore, although it never hurts of course. However, if your company ethos can resonate with the personal values of your target demographic you are certainly going to increase your conversions, look at fair trade products. What better way to get that message out there than a well crafted corporate video production.
Ready to hire Expand Digital Media?
Call, email or send us a form request and we’ll arrange a one-to-one call with one of our in-house specialists.
After learning about your project, objectives and hopes for the future, we’ll provide you with an outline of our next steps and set deadlines.
Once you’re happy, and the planning is complete, we’re ready to start your project.