Liaisons Gallery

Liaisons Gallery already had a website, but it no longer reflected the quality, range or direction of the business.

The gallery and framing business had grown beyond a simple online presence. Customers needed to browse artwork, understand product options, explore framing and print services, and feel confident enough to buy or make an enquiry online. The website needed to support that journey more clearly.

For a business built around visual detail, presentation and trust, the website could not just act as a catalogue. It needed to help people make decisions. A customer might arrive looking for artwork, a framed print, a bespoke framing service or a corporate gift. Each journey needed to feel clear, professional and easy to follow.

The existing site had been in place for several years and was no longer giving the business the online foundation it needed. The design needed to feel more current, the ecommerce experience needed to work better on mobile, and the structure needed to support both customers and search engines more effectively.

What needed to change

Liaisons Gallery needed a refreshed ecommerce website that could better represent the quality of the business while making the buying experience easier for customers.

The project was not simply about making the website look more modern. It needed to improve how people moved through the site, how products were presented, and how customers understood the choices available to them before placing an order.

This was especially important because the business sells products where detail matters. Artwork, prints and framed items often involve different formats, sizes or finish options. If those choices are not presented clearly, customers can hesitate, leave the site or contact the business with questions that the website should already be helping to answer.

The site also needed stronger foundations for search. A better ecommerce structure, clearer product information and improved technical markup would help search engines understand the website more effectively and give the business a stronger base for online visibility.

What Expand Digital Media delivered

Expand Digital Media redesigned the website around a cleaner, more practical ecommerce experience.

The new site gave Liaisons Gallery a more polished online presence while keeping the focus on the customer journey. Product pages were made easier to browse and understand, with clearer presentation of artwork, framing options and product variations.

Customisable and variable product functionality was added so customers could make more informed choices before buying. This helped the site support products with different options, such as print, mounted and framed versions, without making the buying process feel confusing.

The mobile experience was also improved so customers could browse the gallery, review products and move through the shop more easily on smaller screens. This mattered because many customers now discover, compare and revisit products from their phones before deciding whether to purchase or make an enquiry.

Behind the design work, the website’s SEO foundations were strengthened. This included clearer site structure, improved product presentation and rich snippet markup to help key information communicate more effectively with search engines.

Why it mattered

A gallery website has to do more than look attractive. It has to create confidence.

Customers buying visual products want to understand what they are choosing, what options are available and whether the business feels professional enough to trust. If the website feels outdated, unclear or difficult to use, that confidence can weaken before the customer ever speaks to the business.

The redesigned website helped close that gap. It gave Liaisons Gallery a stronger platform for presenting its products and services, while giving customers a smoother route from browsing to decision-making.

The result

The finished website gave Liaisons Gallery a more modern, usable and commercially useful ecommerce platform.

Customers gained a clearer way to explore artwork, framing options and related services, while the business gained a website that was easier to manage and better prepared to support online sales.

The improvement was not only visual. The client reported that customers found the new website easier to use and that the business saw more sales after the redesign. That feedback reflected the purpose of the project: to create a website that looked better, worked better and gave customers more confidence to buy.

Client feedback

“Andy did an awesome job with our website! It’s not just pretty to look at, but it’s also super easy for our customers to use. We’ve even seen more sales since the new design! He really listened to what we wanted and made the whole process a breeze. If you need a great website without all the technical jargon, definitely go with Expand Digital Media.”

Gallery