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The latest news in website design + digital marketing

Like many other industries, SEO (Search Engine Optimization) moves extremely fast. But where is the future of SEO going? What does an effective, organic strategy need to look like in the next few years?

While not too long ago, everybody was totally focused on keywords and backlinks (links from other websites), today we hear search and SEO more and more in the context of machine learning and artificial intelligence within a collection of hundreds of ranking factors. But there is much more!

Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links. This means that content marketing is undeniably effective at getting sites to rank in search engines.

How ever this comes at a risk of devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. You might be able to get slow sites to rank consistently, but the lack of attention to infrastructure will eventually come back to haunt you in conversion rates.

If you’re looking to improve your website, you know how daunting this overhaul can be. There are tips and tricks for almost every facet of the process, from improving your copy to reworking your design.

What you need is a process — not a grab bag of tips that leave you more confused than when you started.

Here’s the 7-step framework you can follow to improve your website content, even if you have no idea where to start.

Expand Digital Media have recently achieved the Cyber Essentials certification through the IASME Consortium. The award reinforces Expand Digital Medias determination to ensure the skills and knowledge are at the highest industry levels. The benefits of this commitment are clear as it means we are able to offer the very best security expertise for our clients.

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion.

This begs the question: “What’s the best way to catch the attention of local searchers on Google?”

Is your marketing goal this year to revamp your company’s website? If so, then you are taking a step towards building a strong foundation for your marketing strategy. As you are creating your marketing strategy and preparing for your new website project, it’s important to start with a realistic budget.

Content strategy is a science and every detail matters. Having high-quality content on your website can mean the difference between a No. 1 ranking (or answer box!) vs. content that doesn’t even make it on Page 1 of the search results. That’s why we’ve rounded up the 10 best content writing tools for SEO that specifically help you improve readability.

You’ve heard it over and over again: every business needs a website. You might have a website that isn’t quite working for your business, or this might be your first website project. You’ve done a little research on DIY website platforms, but you feel overwhelmed and have no idea where to start. You need serious help, but your business is still relatively new and you’re not yet in a position to hire a professional.

You’re in business to make money. You most likely knew that you can do that with your website. What most ecommerce site owners don’t know, though, is how to make an effective design for their websites and stores. Refusing to learn the basic web design tips means a loss of sales. Here are 8 web design tips for boosting those sales, if done correctly.

Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts.Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains.I’m a big fan of efficiency, so I love tactics that deliver a greater return on my investment of time and/or money.In this article, I’m going to explain five of these tactics which are easy to execute successfully but can deliver powerful results.

Schema is simply a markup that will help major search engines become smarter by feeding them data in a structured manner. It’s like feeding chopsuey to a 10 year old kid and asking that kid to identify each vegetable – it’s really tough (and not just because kids don’t like veggies!). But if you identify each vegetable to the kid, what it’s for, and then feed each one individually, the kid would be able to identify the veggies much easier.

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