Knowledge Hub

The post-Covid-19 world will be different from the preCovid-19 one. The crisis has changed the behavior and habits of the world. Google searches have increased rapidly because people prefer to buy and order food/goods — everything online.

SEO can be a lot like fad dieting.

There’s a lot of advice that promises fast results, but most of it doesn’t deliver.

Plus, many highly-touted SEO tactics just don’t work anymore.

If you’re using outdated practices it’s time to let them go.

One of the most common questions I get as an SEO professional is “How long does SEO take?”

It’s also one of the most frustrating questions because, while clients understandably want a definitive answer, there is simply no way to provide one due to all of the variables involved.

In the mad race to get ahead in search engine rankings, the SEO landscape has become littered with misinformation. Whether you’re hiring an SEO company or starting the journey on your own, there are many common and persistent SEO myths to be aware of. I’ll debunk eight of them here.

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion.

This begs the question: “What’s the best way to catch the attention of local searchers on Google?”

When designing a new website it is important to consider the structure of the site to aid organic search performance. With every passing year, I find it closer to the top of my list of important things to work on when working with a site.

2020 presents many new and exciting opportunities to master your content and reach a wider audience.

While the BERT algorithm update gave a not-so-subtle nod to the importance of search intent, SEO content writers everywhere were not surprised to hear that the search engine is prioritizing audience-focused content.
Therefore, 2020 is all about putting the user first by creating value-rich content. Add in AI and engaging visuals, and you have the perfect cocktail for SEO-friendly, click-worthy content.

As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites.

Google makes hundreds of changes to its search algorithms every year. While most changes are minor, they could affect your search ranking. These are some of the SEO trends I expect to see in 2020.

Most aspects of an SEO campaign take significant time to research and implement, but there are always a few relatively quick tactics to boost results. Here’s a list of low-hanging SEO fruit that to grab right now.

Take a moment and Google “SEO trends.” You’ll see article after article, blog after blog, touting a “definitive” list of SEO trends. It’s a lot to sort through, but what you’ll soon realize is that all the expert takes boil down to the same fundamental idea: The only thing we can say for sure about the world of SEO is that it will continue to change.

Want to give your organic SEO traffic and visibility a boost?

Are you aware that the Internet has emerged as the primary platform consumers use to gather local business information? Moreover, local searchers know exactly what they are looking for and by overlooking local SEO, you are missing a powerful opportunity to convert traffic into qualified leads.

In this blog, I’m going to detail some common-sense local SEO tips that can really help you take full advantage of the marketing opportunities that are the holidays!
I call these tips “common sense” specifically because you don’t have to be a digital-marketing guru to figure them out, but nonetheless, you may not have considered them before.

Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write.

Certainly, a thousand monkeys at typewriters will eventually create something useful (at least this monkey likes to think he does from time to time), but it’s a lot easier if you know the core elements of a task beforehand.

There’s no question that Google is the primary focus when optimizing for SEO.

That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users.

These “secondary” search engines are often overlooked because of low market share.

Consider this; Bing powers not only its own searches but Yahoo as well.

In the crowded and ultra-competitive world of e-commerce, there’s one thing that almost everyone agrees helps you stand out: reviews. But there are simple steps that you can take to gradually build your reviews presence into a selling point for your brand that will also improve your SEO presence.

Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy.

More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to a recent Clutch survey.

Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent.

This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance.

While authority is definitely earning greater consideration in the broader conversation of SEO, it’s been a particularly critical factor to local SEO for years.

One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again.

Local SEO is becoming increasingly important for businesses everywhere. If your customer base is predominantly in specific identifiable areas, rather than internationally-based, local SEO services are what your company should be focusing on.

It is important for every business owner to have a functional, highly optimized and productive business website. And even more important is that it ranks at number one on Google!

One of the most difficult things about Search Engine Optimisation (SEO) is keeping on top of the constant changes and figuring out what is and isn’t effective at any given time. Because things change so quickly, you often find that what may once have been common practice, could have the complete opposite effect today.

We all want our websites to rank highly on search engine results and we have touched on some of the ways you can achieve this in previous articles. The slight spanner in the works is that the advice is always changing and the goalposts always shifting. However, what it all ever really comes down to is that ‘you are what you EAT’.

Building a website and putting it out there is just the first step. Doing that and nothing else would be kind of like letting someone loose into a vast jungle with no map, directions or means of communicating. Unless you know their precise location you’ll never find them again, and it’s highly unlikely that anyone else will either.

If you’re wondering how to improve your SEO you’ve come to the right place. As a highly-experienced SEO company, this is something we know all about.

In this article we’ll have a look at some SEO basics to get you started. While we have to point out that there is a lot more to it than we’ll go into here, this will hopefully show you some of the things to be aware of as an absolute minimum.

BAD SEO HABITS CAN SINK YOUR BUSINESS. ARE YOU GUILTY OF ANY OF THESE WORST PRACTICES?

Every once in a while, it’s a good idea to step back and take a fresh, sober look at your habits. After all, the world around you is ever-changing, so why should your habits remain the same? This applies to pretty much everything: life, health, eating, relaxation, relationships, communication … and work.