Knowledge Hub

Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is critical to successful digital strategies – so where do we start?

In a world where the Internet is where customers first encounter your business, it’s vital that your website is up to date and prepared to offer the best user experience possible. If not, you’ll lose potential customers before you even realize they visited your website.

Every business in the 21st century needs a website. And because you need a website, you need SEO to help customers find you. It’s the best and most cost-effective way to both understand and reach customers. The primary source of the traffic to most websites, it helps build your credibility and gives you a clear understanding of what your customers are searching for. Good SEO means better traffic from more qualified leads, increased engagement, and more conversions.

When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake.

Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack. Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well.

Inbound links, or backlinks as they’re commonly referred to, have mattered to SEO for as long as Google has been using an algorithm to rank search results. Historically, having a greater number of inbound links has increased a website’s chances of earning high rankings in search results.

Images can make up a massive proportion of your page weight. And that means that optimizing them can make a great deal of difference in your site speed. Given the importance of page speed for both search rankings and user experience, this is an area worth getting right.

Before beginning to plan how many times a week to post and on which platforms, first consider the areas of social media that matter for your business. Working through what objective measures you can use, different ways to leverage it, and why you’re using social media in the first place will help you find the strategy and mix that is right for your business. Social media is for so much more than brand awareness. It is great for that, yes...

Although it feels a little strange to be thinking about Christmas in August, this is actually the perfect time to start planning for the festive season. After a tough time dealing with the global pandemic, many businesses are relying on Christmas sales to keep them in red.

As website owners, we all want to increase the amount of traffic to our sites and building good quality backlinks is a good way to do this. In this article we’ll look at the benefits backlinks can bring to your SEO efforts and some of our top tips for attracting quality links.

No business is complete without an online presence. If you’re thinking of designing a new website, WordPress is the perfect platform. Chosen by nearly half of all website owners across the internet it is has options to suit all budgets.

Working with a developer to design a new website is an exciting time for your business. While you may already be dreaming of launching your new site, there are some basics to get right first. From suppling written content to sharing log in details, this is everything your web designer will need from you.