SEO

Copy-that-converts

28 Apr: Copy that converts – How to turn visitors into customers

A conversion occurs on your website when a visitor performs an action that is valuable to your business. Known as a goal, this can be anything from signing up to your newsletter, visiting a certain page, or purchasing a product.
When you write the text (or copy) on your website, every word should be written with these goals in mind. The aim of the copy is to convert visitors into customers and here’s how it works.

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02 Mar: 4 local SEO strategies for small and medium businesses

Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility on the web and in search engines.

It may feel futile to try and compete with them in the realm of SEO.

But local SEO plays by slightly different rules to the regular kind. You don’t need to have reams of funding at your disposal or hundreds of links pointing to your site to be visible and relevant to a local audience – you just need to understand the unique characteristics of local SEO, and apply a few simple strategies to cater to them.

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21 Feb: 18 SEO Issues That Cause Search Rankings & Traffic to Drop

Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect.

It could have been a change in the Google algorithm, a technical error, your server not handling bandwidth properly, or links that were sending traffic before suddenly no longer sending that traffic, to name just a few examples.

local-seo

10 Feb: How To Do Local SEO for Businesses Without Physical Locations

Business owners and marketers who haven’t serendipitously discovered Google’s various guidelines are left wondering how to promote non-brick-and-mortar brands. Even where there’s awareness that such guidance exists, Google is continually evolving its stance. It’s easy to make mistakes, overlook updates, and miss out on opportunities.

The great news is, there are local marketing possibilities for almost every business type, but you have to know which pathway to follow, based on how the brand you’re marketing operates. In today’s column, I’ll help you identify your model along with the best opportunities available to you for being discovered by the maximum number of local customers.

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24 Oct: THE FUTURE OF SEO

Like many other industries, SEO (Search Engine Optimization) moves extremely fast. But where is the future of SEO going? What does an effective, organic strategy need to look like in the next few years?

While not too long ago, everybody was totally focused on keywords and backlinks (links from other websites), today we hear search and SEO more and more in the context of machine learning and artificial intelligence within a collection of hundreds of ranking factors. But there is much more!

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19 Sep: How to Add Keywords in Your Copy the Right Way

The algorithms of modern search engines don’t merely look at the words on the page.

Today’s search engines look for the meaning of the page beyond the simple keywords and keyword phrases.

But the simple fact is that in most cases if you don’t have a specific word on a web page, you probably won’t rank for that word in the search engine’s results.