Content strategy is a science and every detail matters. Having high-quality content on your website can mean the difference between a No. 1 ranking (or answer box!) vs. content that doesn’t even make it on Page 1 of the search results. That’s why we’ve rounded up the 10 best content writing tools for SEO that specifically help you improve readability.
In the crowded and ultra-competitive world of e-commerce, there’s one thing that almost everyone agrees helps you stand out: reviews. But there are simple steps that you can take to gradually build your reviews presence into a selling point for your brand that will also improve your SEO presence.
For years, people in this industry debated the merits of paid search advertising versus organic search marketing.
Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy.
More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to a recent Clutch survey.
Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts.Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains.I’m a big fan of efficiency, so I love tactics that deliver a greater return on my investment of time and/or money.In this article, I’m going to explain five of these tactics which are easy to execute successfully but can deliver powerful results.
Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent.
This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance.
While authority is definitely earning greater consideration in the broader conversation of SEO, it’s been a particularly critical factor to local SEO for years.
One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again.
Schema is simply a markup that will help major search engines become smarter by feeding them data in a structured manner. It’s like feeding chopsuey to a 10 year old kid and asking that kid to identify each vegetable – it’s really tough (and not just because kids don’t like veggies!). But if you identify each vegetable to the kid, what it’s for, and then feed each one individually, the kid would be able to identify the veggies much easier.
Link building isn’t always the most effective way to market your business. This is because Google is constantly changing its algorithm, and what works today may not work tomorrow. That doesn’t mean you shouldn’t use any type of link building to drive traffic to your website.
Local SEO is becoming increasingly important for businesses everywhere. If your customer base is predominantly in specific identifiable areas, rather than internationally-based, local SEO services are what your company should be focusing on.