SEO

Site-Speed

04 May: Why Site Speed Matters and How To Improve It

Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links. This means that content marketing is undeniably effective at getting sites to rank in search engines.

How ever this comes at a risk of devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. You might be able to get slow sites to rank consistently, but the lack of attention to infrastructure will eventually come back to haunt you in conversion rates.

Improve your website content

26 Apr: 7 Tips to improve your website content

If you’re looking to improve your website, you know how daunting this overhaul can be. There are tips and tricks for almost every facet of the process, from improving your copy to reworking your design.

What you need is a process — not a grab bag of tips that leave you more confused than when you started.

Here’s the 7-step framework you can follow to improve your website content, even if you have no idea where to start.

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28 Mar: A Beginner’s Guide to Ranking in Google Maps

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion.

This begs the question: “What’s the best way to catch the attention of local searchers on Google?”

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16 Feb: 10 Tips for Mastering Your SEO Content in 2020

2020 presents many new and exciting opportunities to master your content and reach a wider audience.

While the BERT algorithm update gave a not-so-subtle nod to the importance of search intent, SEO content writers everywhere were not surprised to hear that the search engine is prioritizing audience-focused content.
Therefore, 2020 is all about putting the user first by creating value-rich content. Add in AI and engaging visuals, and you have the perfect cocktail for SEO-friendly, click-worthy content.