SEO

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14 Oct: How to Do Local SEO During the Holidays

In this blog, I’m going to detail some common-sense local SEO tips that can really help you take full advantage of the marketing opportunities that are the holidays!
I call these tips “common sense” specifically because you don’t have to be a digital-marketing guru to figure them out, but nonetheless, you may not have considered them before.

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11 Oct: How Search Engines Crawl & Index: Everything You Need to Know

Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write.

Certainly, a thousand monkeys at typewriters will eventually create something useful (at least this monkey likes to think he does from time to time), but it’s a lot easier if you know the core elements of a task beforehand.

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02 Sep: 8 Local Search Engine Optimization Tips for Bing

There’s no question that Google is the primary focus when optimizing for SEO.

That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users.

These “secondary” search engines are often overlooked because of low market share.

Consider this; Bing powers not only its own searches but Yahoo as well.

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27 Jul: 5 tactics that encourage customer reviews

In the crowded and ultra-competitive world of e-commerce, there’s one thing that almost everyone agrees helps you stand out: reviews. But there are simple steps that you can take to gradually build your reviews presence into a selling point for your brand that will also improve your SEO presence.

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28 Apr: 5 Easy SEO Wins with Powerful Results

Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts.Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains.I’m a big fan of efficiency, so I love tactics that deliver a greater return on my investment of time and/or money.In this article, I’m going to explain five of these tactics which are easy to execute successfully but can deliver powerful results.

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15 Apr: 3 Authority Building Tips for Local SEO

Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent.

This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance.

While authority is definitely earning greater consideration in the broader conversation of SEO, it’s been a particularly critical factor to local SEO for years.