The post-Covid-19 world will be different from the preCovid-19 one. The crisis has changed the behavior and habits of the world. Google searches have increased rapidly because people prefer to buy and order food/goods — everything online.
SEO can be a lot like fad dieting.
There’s a lot of advice that promises fast results, but most of it doesn’t deliver.
Plus, many highly-touted SEO tactics just don’t work anymore.
If you’re using outdated practices it’s time to let them go.
One of the most common questions I get as an SEO professional is “How long does SEO take?”
It’s also one of the most frustrating questions because, while clients understandably want a definitive answer, there is simply no way to provide one due to all of the variables involved.
Now is the perfect time to improve your ecommerce store’s SEO and content for an impending flood of virtual customers. Here’s how to get started.
In the mad race to get ahead in search engine rankings, the SEO landscape has become littered with misinformation. Whether you’re hiring an SEO company or starting the journey on your own, there are many common and persistent SEO myths to be aware of. I’ll debunk eight of them here.
Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links. This means that content marketing is undeniably effective at getting sites to rank in search engines.
How ever this comes at a risk of devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. You might be able to get slow sites to rank consistently, but the lack of attention to infrastructure will eventually come back to haunt you in conversion rates.
If you’re looking to improve your website, you know how daunting this overhaul can be. There are tips and tricks for almost every facet of the process, from improving your copy to reworking your design.
What you need is a process — not a grab bag of tips that leave you more confused than when you started.
Here’s the 7-step framework you can follow to improve your website content, even if you have no idea where to start.
Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home.
For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion.
This begs the question: “What’s the best way to catch the attention of local searchers on Google?”
These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results.