Although it feels a little strange to be thinking about Christmas in August, this is actually the perfect time to start planning for the festive season. After a tough time dealing with the global pandemic, many businesses are relying on Christmas sales to keep them in red.
No business is complete without an online presence. If you’re thinking of designing a new website, Wordpress is the perfect platform. Chosen by nearly half of all website owners across the internet it is has options to suit all budgets.
Working with a developer to design a new website is an exciting time for your business. While you may already be dreaming of launching your new site, there are some basics to get right first.
From suppling written content to sharing log in details, this is everything your web designer will need from you.
A conversion occurs on your website when a visitor performs an action that is valuable to your business. Known as a goal, this can be anything from signing up to your newsletter, visiting a certain page, or purchasing a product.
When you write the text (or copy) on your website, every word should be written with these goals in mind. The aim of the copy is to convert visitors into customers and here’s how it works.
Starting a web design project on the right foot can be a complex undertaking without effective project management systems in place. Whether you’re a web professional taking on a new web design client or a business looking to hire an agency to create your site, it’s important to identify obstacles early on, as well as agree upon the overall objectives, deliverables, and expected outcomes of the project.
By using a website brief, you can achieve those goals and more. An outline of what the project will cover can enable you to be more organized, stay on track, and stick to your budget. It also provides a way to avoid scope creep and manage expectations.
Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect.
It could have been a change in the Google algorithm, a technical error, your server not handling bandwidth properly, or links that were sending traffic before suddenly no longer sending that traffic, to name just a few examples.
The Covid 19 pandemic is going to be around for a while so it is vital to have a website for your business more than ever before. If you have been putting off a new web design then there may not be a better time to improve your company website than right now.
WordPress is a frequent target for hacking. Hackers are targeting the theme, the core WordPress files, plugins and even the login page. These are the steps to take to make it less likely to be hacked and to be able to recover easier if it should still happen.
Have you ever thought about how – and when – your target buyers are consuming your content?
When we are planning a content strategy, we invariably start thinking about the kind of content that our target personas will love reading.
What we do not notice is that subconsciously our content decisions are founded upon creating content for various stages of the buyer journey.
The algorithms of modern search engines don’t merely look at the words on the page.
Today’s search engines look for the meaning of the page beyond the simple keywords and keyword phrases.
But the simple fact is that in most cases if you don’t have a specific word on a web page, you probably won’t rank for that word in the search engine’s results.