The Covid 19 pandemic is going to be around for a while so it is vital to have a website for your business more than ever before. If you have been putting off a new web design then there may not be a better time to improve your company website than right now.
WordPress is a frequent target for hacking. Hackers are targeting the theme, the core WordPress files, plugins and even the login page. These are the steps to take to make it less likely to be hacked and to be able to recover easier if it should still happen.
Have you ever thought about how – and when – your target buyers are consuming your content?
When we are planning a content strategy, we invariably start thinking about the kind of content that our target personas will love reading.
What we do not notice is that subconsciously our content decisions are founded upon creating content for various stages of the buyer journey.
The algorithms of modern search engines don’t merely look at the words on the page.
Today’s search engines look for the meaning of the page beyond the simple keywords and keyword phrases.
But the simple fact is that in most cases if you don’t have a specific word on a web page, you probably won’t rank for that word in the search engine’s results.
COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time.
E-commerce shopping is a perfect example of how things have changed, and in a number of ways.
The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage.
Now is the perfect time to improve your ecommerce store’s SEO and content for an impending flood of virtual customers. Here’s how to get started.
Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links. This means that content marketing is undeniably effective at getting sites to rank in search engines.
How ever this comes at a risk of devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. You might be able to get slow sites to rank consistently, but the lack of attention to infrastructure will eventually come back to haunt you in conversion rates.
If you’re looking to improve your website, you know how daunting this overhaul can be. There are tips and tricks for almost every facet of the process, from improving your copy to reworking your design.
What you need is a process — not a grab bag of tips that leave you more confused than when you started.
Here’s the 7-step framework you can follow to improve your website content, even if you have no idea where to start.
Google first started encouraging sites to go to HTTPS in May 2010, to emphasise the point In 2018, Google told webmasters that if you have a non-HTTPS website, you risk losing traffic and showed a horrible pop-up notification.
Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home.