These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results.
As your site begins to age, you may be wondering whether it is worth it to invest in tweaks and updates to your existing site, or blow it up and start from scratch according to 2020 standards.
Is your marketing goal this year to revamp your company’s website? If so, then you are taking a step towards building a strong foundation for your marketing strategy. As you are creating your marketing strategy and preparing for your new website project, it’s important to start with a realistic budget.
It is important to figure out ways to update and repurpose old blog posts to keep the content fresh. Consumers love high-quality content. Marketers and business owners understand this tendency and use this data to reach their target audience.
If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business website compete effectively in the online marketplace.
Although I would recommend WordPress for creating a small business website, WordPress isn’t right for everyone. This post outlines what every small business should consider when deciding whether to build their website in WordPress.
Content strategy is a science and every detail matters. Having high-quality content on your website can mean the difference between a No. 1 ranking (or answer box!) vs. content that doesn’t even make it on Page 1 of the search results. That’s why we’ve rounded up the 10 best content writing tools for SEO that specifically help you improve readability.
You’ve heard it over and over again: every business needs a website. You might have a website that isn’t quite working for your business, or this might be your first website project. You’ve done a little research on DIY website platforms, but you feel overwhelmed and have no idea where to start. You need serious help, but your business is still relatively new and you’re not yet in a position to hire a professional.
Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts.Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains.I’m a big fan of efficiency, so I love tactics that deliver a greater return on my investment of time and/or money.In this article, I’m going to explain five of these tactics which are easy to execute successfully but can deliver powerful results.
Schema is simply a markup that will help major search engines become smarter by feeding them data in a structured manner. It’s like feeding chopsuey to a 10 year old kid and asking that kid to identify each vegetable – it’s really tough (and not just because kids don’t like veggies!). But if you identify each vegetable to the kid, what it’s for, and then feed each one individually, the kid would be able to identify the veggies much easier.