Website Advice

the-Sales-Funnel

28 Sep: How to Write Content for Each Stage of the Buyer Journey

Have you ever thought about how – and when – your target buyers are consuming your content?

When we are planning a content strategy, we invariably start thinking about the kind of content that our target personas will love reading.

What we do not notice is that subconsciously our content decisions are founded upon creating content for various stages of the buyer journey.

Web-Copy-Main_900x420

19 Sep: How to Add Keywords in Your Copy the Right Way

The algorithms of modern search engines don’t merely look at the words on the page.

Today’s search engines look for the meaning of the page beyond the simple keywords and keyword phrases.

But the simple fact is that in most cases if you don’t have a specific word on a web page, you probably won’t rank for that word in the search engine’s results.

Site-Speed

04 May: Why Site Speed Matters and How To Improve It

Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links. This means that content marketing is undeniably effective at getting sites to rank in search engines.

How ever this comes at a risk of devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. You might be able to get slow sites to rank consistently, but the lack of attention to infrastructure will eventually come back to haunt you in conversion rates.

Improve your website content

26 Apr: 7 Tips to improve your website content

If you’re looking to improve your website, you know how daunting this overhaul can be. There are tips and tricks for almost every facet of the process, from improving your copy to reworking your design.

What you need is a process — not a grab bag of tips that leave you more confused than when you started.

Here’s the 7-step framework you can follow to improve your website content, even if you have no idea where to start.