Website Advice

Copy-that-converts

28 Apr: Copy that converts – How to turn visitors into customers

A conversion occurs on your website when a visitor performs an action that is valuable to your business. Known as a goal, this can be anything from signing up to your newsletter, visiting a certain page, or purchasing a product.
When you write the text (or copy) on your website, every word should be written with these goals in mind. The aim of the copy is to convert visitors into customers and here’s how it works.

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15 Mar: How to Write a Great Website Brief

Starting a web design project on the right foot can be a complex undertaking without effective project management systems in place. Whether you’re a web professional taking on a new web design client or a business looking to hire an agency to create your site, it’s important to identify obstacles early on, as well as agree upon the overall objectives, deliverables, and expected outcomes of the project.

By using a website brief, you can achieve those goals and more. An outline of what the project will cover can enable you to be more organized, stay on track, and stick to your budget. It also provides a way to avoid scope creep and manage expectations.

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21 Feb: 18 SEO Issues That Cause Search Rankings & Traffic to Drop

Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect.

It could have been a change in the Google algorithm, a technical error, your server not handling bandwidth properly, or links that were sending traffic before suddenly no longer sending that traffic, to name just a few examples.

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28 Sep: How to Write Content for Each Stage of the Buyer Journey

Have you ever thought about how – and when – your target buyers are consuming your content?

When we are planning a content strategy, we invariably start thinking about the kind of content that our target personas will love reading.

What we do not notice is that subconsciously our content decisions are founded upon creating content for various stages of the buyer journey.

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19 Sep: How to Add Keywords in Your Copy the Right Way

The algorithms of modern search engines don’t merely look at the words on the page.

Today’s search engines look for the meaning of the page beyond the simple keywords and keyword phrases.

But the simple fact is that in most cases if you don’t have a specific word on a web page, you probably won’t rank for that word in the search engine’s results.