Andrew Longhurst

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28 Mar: A Beginner’s Guide to Ranking in Google Maps

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion.

This begs the question: “What’s the best way to catch the attention of local searchers on Google?”

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18 Mar: The 7 Deadly Sins of Social Content Creation

Are you aware of your social media content sins? Often, it’s easy to pick out the mistakes that other brands or agencies are making, but it’s a bit more difficult to see your own. Below is an outline of some of the most abhorrent sins in the social media world to assist you in evaluating your online content.

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16 Feb: 10 Tips for Mastering Your SEO Content in 2020

2020 presents many new and exciting opportunities to master your content and reach a wider audience.

While the BERT algorithm update gave a not-so-subtle nod to the importance of search intent, SEO content writers everywhere were not surprised to hear that the search engine is prioritizing audience-focused content.
Therefore, 2020 is all about putting the user first by creating value-rich content. Add in AI and engaging visuals, and you have the perfect cocktail for SEO-friendly, click-worthy content.

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21 Dec: Top eight SEO trends for 2020

As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites.

Google makes hundreds of changes to its search algorithms every year. While most changes are minor, they could affect your search ranking. These are some of the SEO trends I expect to see in 2020.