Andrew Longhurst

linkedin-statistics

21 Jun: How to Fully Optimize Your LinkedIn Company Page

Most businesses in today’s digital-driven climate know the importance of social media and the reach it offers businesses.

Social media platforms allow businesses to communicate with customers during an emergency, highlight products and services, and even get real insight from customers about expectations, wants, and needs.

LinkedIn is certainly no exception to this.

Site-Speed

04 May: Why Site Speed Matters and How To Improve It

Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links. This means that content marketing is undeniably effective at getting sites to rank in search engines.

How ever this comes at a risk of devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. You might be able to get slow sites to rank consistently, but the lack of attention to infrastructure will eventually come back to haunt you in conversion rates.

Improve your website content

26 Apr: 7 Tips to improve your website content

If you’re looking to improve your website, you know how daunting this overhaul can be. There are tips and tricks for almost every facet of the process, from improving your copy to reworking your design.

What you need is a process — not a grab bag of tips that leave you more confused than when you started.

Here’s the 7-step framework you can follow to improve your website content, even if you have no idea where to start.