Andrew Longhurst

Copy-that-converts

28 Apr: Copy that converts – How to turn visitors into customers

A conversion occurs on your website when a visitor performs an action that is valuable to your business. Known as a goal, this can be anything from signing up to your newsletter, visiting a certain page, or purchasing a product.
When you write the text (or copy) on your website, every word should be written with these goals in mind. The aim of the copy is to convert visitors into customers and here’s how it works.

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15 Mar: How to Write a Great Website Brief

Starting a web design project on the right foot can be a complex undertaking without effective project management systems in place. Whether you’re a web professional taking on a new web design client or a business looking to hire an agency to create your site, it’s important to identify obstacles early on, as well as agree upon the overall objectives, deliverables, and expected outcomes of the project.

By using a website brief, you can achieve those goals and more. An outline of what the project will cover can enable you to be more organized, stay on track, and stick to your budget. It also provides a way to avoid scope creep and manage expectations.

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02 Mar: 4 local SEO strategies for small and medium businesses

Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility on the web and in search engines.

It may feel futile to try and compete with them in the realm of SEO.

But local SEO plays by slightly different rules to the regular kind. You don’t need to have reams of funding at your disposal or hundreds of links pointing to your site to be visible and relevant to a local audience – you just need to understand the unique characteristics of local SEO, and apply a few simple strategies to cater to them.

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21 Feb: 18 SEO Issues That Cause Search Rankings & Traffic to Drop

Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect.

It could have been a change in the Google algorithm, a technical error, your server not handling bandwidth properly, or links that were sending traffic before suddenly no longer sending that traffic, to name just a few examples.

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12 Feb: New Social Media Marketing Opportunities for Engagement & Growth

With so many social media platforms and features now available, it can be overwhelming to determine which opportunities are optimal for your business growth this year.

We’ve got you.

Let’s first discuss the platform changes and updates that will drastically affect the marketing world this year, then drill down into new and emerging social media marketing opportunities you’ll want to have on your radar.