Content strategy is a science and every detail matters. Having high-quality content on your website can mean the difference between a No. 1 ranking (or answer box!) vs. content that doesn’t even make it on Page 1 of the search results. That’s why we’ve rounded up the 10 best content writing tools for SEO that specifically help you improve readability.
In the crowded and ultra-competitive world of e-commerce, there’s one thing that almost everyone agrees helps you stand out: reviews. But there are simple steps that you can take to gradually build your reviews presence into a selling point for your brand that will also improve your SEO presence.
You’ve heard it over and over again: every business needs a website. You might have a website that isn’t quite working for your business, or this might be your first website project. You’ve done a little research on DIY website platforms, but you feel overwhelmed and have no idea where to start. You need serious help, but your business is still relatively new and you’re not yet in a position to hire a professional.
For years, people in this industry debated the merits of paid search advertising versus organic search marketing.
Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy.
More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to a recent Clutch survey.
In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users.
Now, device targeting is streamlined. We can use a one-size-fits-all approach to ensure ads are shown on mobile devices with little effort.
You’re in business to make money. You most likely knew that you can do that with your website. What most ecommerce site owners don’t know, though, is how to make an effective design for their websites and stores. Refusing to learn the basic web design tips means a loss of sales. Here are 8 web design tips for boosting those sales, if done correctly.
Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts.Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains.I’m a big fan of efficiency, so I love tactics that deliver a greater return on my investment of time and/or money.In this article, I’m going to explain five of these tactics which are easy to execute successfully but can deliver powerful results.
Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent.
This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance.
While authority is definitely earning greater consideration in the broader conversation of SEO, it’s been a particularly critical factor to local SEO for years.
One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again.