Andrew Longhurst

Top-10-SEO-Myths

28 Nov: Top 10 SEOs myths busted

One of the most difficult things about Search Engine Optimisation (SEO) is keeping on top of the constant changes and figuring out what is and isn’t effective at any given time. Because things change so quickly, you often find that what may once have been common practice, could have the complete opposite effect today.

How-to-improve-your-EAT-score-on-Google

14 Nov: You are what you (Google) E.A.T

We all want our websites to rank highly on search engine results and we have touched on some of the ways you can achieve this in previous articles. The slight spanner in the works is that the advice is always changing and the goalposts always shifting. However, what it all ever really comes down to is that ‘you are what you EAT’.

keyword-search

15 Oct: Keyword research for beginners

Building a website and putting it out there is just the first step. Doing that and nothing else would be kind of like letting someone loose into a vast jungle with no map, directions or means of communicating. Unless you know their precise location you’ll never find them again, and it’s highly unlikely that anyone else will either.

ecommerce-website

15 Aug: I run a small retail business – should I have an ecommerce site?

If you run a small retail business but you haven’t yet created an online shop – or ecommerce site – you might be wondering whether to take the plunge.
No matter what you’re selling, you have probably noticed that many retail businesses around you now offer customers the option to buy online and if you don’t join them, you could be selling yourself short. And that means missing out on customers, sales and importantly, profits.

b2b-lead-generation

14 Aug: How to Generate Leads for B2B Sales

These are the most effective B2B marketing channels that you should be tapping into to create steady lead streams into your sales pipeline. Without productive lead generation campaigns, companies will struggle to keep afloat. B2B lead generation is a critical partner of sales development and sales. All of them work together to ensure the company’s constant growth.