Andrew Longhurst

mobile-ppc

05 Jun: 10 ways to write better mobile PPC ads

In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users.

Now, device targeting is streamlined. We can use a one-size-fits-all approach to ensure ads are shown on mobile devices with little effort.

e-commerce website tips

18 May: 8 Web Design Tips For Ecommerce Website To Boost Sales

You’re in business to make money. You most likely knew that you can do that with your website. What most ecommerce site owners don’t know, though, is how to make an effective design for their websites and stores. Refusing to learn the basic web design tips means a loss of sales. Here are 8 web design tips for boosting those sales, if done correctly.

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28 Apr: 5 Easy SEO Wins with Powerful Results

Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts.Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains.I’m a big fan of efficiency, so I love tactics that deliver a greater return on my investment of time and/or money.In this article, I’m going to explain five of these tactics which are easy to execute successfully but can deliver powerful results.

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15 Apr: 3 Authority Building Tips for Local SEO

Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent.

This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance.

While authority is definitely earning greater consideration in the broader conversation of SEO, it’s been a particularly critical factor to local SEO for years.

getting-started-with-schema

24 Mar: Why Schema is the Future of On-Site SEO

Schema is simply a markup that will help major search engines become smarter by feeding them data in a structured manner. It’s like feeding chopsuey to a 10 year old kid and asking that kid to identify each vegetable – it’s really tough (and not just because kids don’t like veggies!). But if you identify each vegetable to the kid, what it’s for, and then feed each one individually, the kid would be able to identify the veggies much easier.

online-directories

23 Feb: Market Your Business For Free: Directory Submission

Link building isn’t always the most effective way to market your business. This is because Google is constantly changing its algorithm, and what works today may not work tomorrow. That doesn’t mean you shouldn’t use any type of link building to drive traffic to your website.

googleamp

20 Dec: What Are Google AMP Stories

Accelerated Mobile Pages, is a Google initiative which will be a solution to the most challenging problem of mobile web-speed. Slowness is not only a UX issue but also minimizes the rates of conversion and tampers with accessibility through excluding the users with the slower internet connections. AMP was launched with a focus of allowing publishers to come up with mobile-optimized content once, as well as make it load spontaneously.