Andrew Longhurst

What-Is-SEO-and-Why-it-matters

21 Feb: 18 SEO Issues That Cause Search Rankings & Traffic to Drop

Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect.

It could have been a change in the Google algorithm, a technical error, your server not handling bandwidth properly, or links that were sending traffic before suddenly no longer sending that traffic, to name just a few examples.

Tips-To-Supercharge-Your-Social-Media-Marketing-Strategy-Social

12 Feb: New Social Media Marketing Opportunities for Engagement & Growth

With so many social media platforms and features now available, it can be overwhelming to determine which opportunities are optimal for your business growth this year.

We’ve got you.

Let’s first discuss the platform changes and updates that will drastically affect the marketing world this year, then drill down into new and emerging social media marketing opportunities you’ll want to have on your radar.

local-seo

10 Feb: How To Do Local SEO for Businesses Without Physical Locations

Business owners and marketers who haven’t serendipitously discovered Google’s various guidelines are left wondering how to promote non-brick-and-mortar brands. Even where there’s awareness that such guidance exists, Google is continually evolving its stance. It’s easy to make mistakes, overlook updates, and miss out on opportunities.

The great news is, there are local marketing possibilities for almost every business type, but you have to know which pathway to follow, based on how the brand you’re marketing operates. In today’s column, I’ll help you identify your model along with the best opportunities available to you for being discovered by the maximum number of local customers.

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24 Oct: THE FUTURE OF SEO

Like many other industries, SEO (Search Engine Optimization) moves extremely fast. But where is the future of SEO going? What does an effective, organic strategy need to look like in the next few years?

While not too long ago, everybody was totally focused on keywords and backlinks (links from other websites), today we hear search and SEO more and more in the context of machine learning and artificial intelligence within a collection of hundreds of ranking factors. But there is much more!