Andrew Longhurst

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15 Apr: 3 Authority Building Tips for Local SEO

Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent.

This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance.

While authority is definitely earning greater consideration in the broader conversation of SEO, it’s been a particularly critical factor to local SEO for years.

getting-started-with-schema

24 Mar: Why Schema is the Future of On-Site SEO

Schema is simply a markup that will help major search engines become smarter by feeding them data in a structured manner. It’s like feeding chopsuey to a 10 year old kid and asking that kid to identify each vegetable – it’s really tough (and not just because kids don’t like veggies!). But if you identify each vegetable to the kid, what it’s for, and then feed each one individually, the kid would be able to identify the veggies much easier.

googleamp

20 Dec: What Are Google AMP Stories

Accelerated Mobile Pages, is a Google initiative which will be a solution to the most challenging problem of mobile web-speed. Slowness is not only a UX issue but also minimizes the rates of conversion and tampers with accessibility through excluding the users with the slower internet connections. AMP was launched with a focus of allowing publishers to come up with mobile-optimized content once, as well as make it load spontaneously.

website-hosting

11 Dec: 9 things to consider when looking for website hosting

When shopping for the perfect web hosting for you (not the best website hosting for everybody else), you will be bombarded with terms and features that you will have seldom encountered in your everyday life. From FTP to backup, we will explain to you the jargon used and what to look for when you are in the process of acquiring a new web hosting package.

Top-10-SEO-Myths

28 Nov: Top 10 SEOs myths busted

One of the most difficult things about Search Engine Optimisation (SEO) is keeping on top of the constant changes and figuring out what is and isn’t effective at any given time. Because things change so quickly, you often find that what may once have been common practice, could have the complete opposite effect today.

How-to-improve-your-EAT-score-on-Google

14 Nov: You are what you (Google) E.A.T

We all want our websites to rank highly on search engine results and we have touched on some of the ways you can achieve this in previous articles. The slight spanner in the works is that the advice is always changing and the goalposts always shifting. However, what it all ever really comes down to is that ‘you are what you EAT’.