Is your marketing goal this year to revamp your company’s website? If so, then you are taking a step towards building a strong foundation for your marketing strategy. As you are creating your marketing strategy and preparing for your new website project, it’s important to start with a realistic budget.
As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites.
Google makes hundreds of changes to its search algorithms every year. While most changes are minor, they could affect your search ranking. These are some of the SEO trends I expect to see in 2020.
Most aspects of an SEO campaign take significant time to research and implement, but there are always a few relatively quick tactics to boost results. Here’s a list of low-hanging SEO fruit that to grab right now.
Take a moment and Google “SEO trends.” You’ll see article after article, blog after blog, touting a “definitive” list of SEO trends. It’s a lot to sort through, but what you’ll soon realize is that all the expert takes boil down to the same fundamental idea: The only thing we can say for sure about the world of SEO is that it will continue to change.
It is important to figure out ways to update and repurpose old blog posts to keep the content fresh. Consumers love high-quality content. Marketers and business owners understand this tendency and use this data to reach their target audience.
Want to give your organic SEO traffic and visibility a boost?
Are you aware that the Internet has emerged as the primary platform consumers use to gather local business information? Moreover, local searchers know exactly what they are looking for and by overlooking local SEO, you are missing a powerful opportunity to convert traffic into qualified leads.
If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business website compete effectively in the online marketplace.
In this blog, I’m going to detail some common-sense local SEO tips that can really help you take full advantage of the marketing opportunities that are the holidays!
I call these tips “common sense” specifically because you don’t have to be a digital-marketing guru to figure them out, but nonetheless, you may not have considered them before.
Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write.
Certainly, a thousand monkeys at typewriters will eventually create something useful (at least this monkey likes to think he does from time to time), but it’s a lot easier if you know the core elements of a task beforehand.
Although I would recommend WordPress for creating a small business website, WordPress isn’t right for everyone. This post outlines what every small business should consider when deciding whether to build their website in WordPress.