One of the most difficult things about Search Engine Optimisation (SEO) is keeping on top of the constant changes and figuring out what is and isn’t effective at any given time. Because things change so quickly, you often find that what may once have been common practice, could have the complete opposite effect today.
We all want our websites to rank highly on search engine results and we have touched on some of the ways you can achieve this in previous articles. The slight spanner in the works is that the advice is always changing and the goalposts always shifting. However, what it all ever really comes down to is that ‘you are what you EAT’.
Content is king they say. This has never been as true as it is when you are talking about web content. There is so much information available on the web these days that people expect information to be unique, timely and relevant.
Building a website and putting it out there is just the first step. Doing that and nothing else would be kind of like letting someone loose into a vast jungle with no map, directions or means of communicating. Unless you know their precise location you’ll never find them again, and it’s highly unlikely that anyone else will either.
If you’ve started dabbling in search engine optimisation for your small business website, you might have considered pay per click advertising. Although there are some basic measures you can take to improve your website presence and where it features on search engine result, it’s sometimes worth implementing a pay per click campaign.
Your domain name impacts how easily your website can be found, your performance in search results, your branding, online marketing, social media results and everything else in between – so choose wisely!
If you follow our blog, then hopefully by now you’re a bit more familiar with the basics of SEO and how it can help your website, and therefore your business.
Are you ready to take it to the next level?
If you run a small retail business but you haven’t yet created an online shop – or ecommerce site – you might be wondering whether to take the plunge.
No matter what you’re selling, you have probably noticed that many retail businesses around you now offer customers the option to buy online and if you don’t join them, you could be selling yourself short. And that means missing out on customers, sales and importantly, profits.
These are the most effective B2B marketing channels that you should be tapping into to create steady lead streams into your sales pipeline. Without productive lead generation campaigns, companies will struggle to keep afloat. B2B lead generation is a critical partner of sales development and sales. All of them work together to ensure the company’s constant growth.
How do you know when it’s time for a new website? While some of the signs are obvious, there can be other things going on behind the scenes that are damaging the credibility and rankability of your website, without you even realising it.