As website owners, we all want to increase the amount of traffic to our sites and building good quality backlinks is a good way to do this. In this article we’ll look at the benefits backlinks can bring to your SEO efforts and some of our top tips for attracting quality links.
No business is complete without an online presence. If you’re thinking of designing a new website, Wordpress is the perfect platform. Chosen by nearly half of all website owners across the internet it is has options to suit all budgets.
Working with a developer to design a new website is an exciting time for your business. While you may already be dreaming of launching your new site, there are some basics to get right first.
From suppling written content to sharing log in details, this is everything your web designer will need from you.
Are you using email marketing in your small business? If not, it’s never too late to start! With many free or inexpensive email marketing tools available you can get started and reap the rewards almost immediately.
A conversion occurs on your website when a visitor performs an action that is valuable to your business. Known as a goal, this can be anything from signing up to your newsletter, visiting a certain page, or purchasing a product.
When you write the text (or copy) on your website, every word should be written with these goals in mind. The aim of the copy is to convert visitors into customers and here’s how it works.
Starting a web design project on the right foot can be a complex undertaking without effective project management systems in place. Whether you’re a web professional taking on a new web design client or a business looking to hire an agency to create your site, it’s important to identify obstacles early on, as well as agree upon the overall objectives, deliverables, and expected outcomes of the project.
By using a website brief, you can achieve those goals and more. An outline of what the project will cover can enable you to be more organized, stay on track, and stick to your budget. It also provides a way to avoid scope creep and manage expectations.
Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility on the web and in search engines.
It may feel futile to try and compete with them in the realm of SEO.
But local SEO plays by slightly different rules to the regular kind. You don’t need to have reams of funding at your disposal or hundreds of links pointing to your site to be visible and relevant to a local audience – you just need to understand the unique characteristics of local SEO, and apply a few simple strategies to cater to them.
Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect.
It could have been a change in the Google algorithm, a technical error, your server not handling bandwidth properly, or links that were sending traffic before suddenly no longer sending that traffic, to name just a few examples.
With so many social media platforms and features now available, it can be overwhelming to determine which opportunities are optimal for your business growth this year.
We’ve got you.
Let’s first discuss the platform changes and updates that will drastically affect the marketing world this year, then drill down into new and emerging social media marketing opportunities you’ll want to have on your radar.
Business owners and marketers who haven’t serendipitously discovered Google’s various guidelines are left wondering how to promote non-brick-and-mortar brands. Even where there’s awareness that such guidance exists, Google is continually evolving its stance. It’s easy to make mistakes, overlook updates, and miss out on opportunities.
The great news is, there are local marketing possibilities for almost every business type, but you have to know which pathway to follow, based on how the brand you’re marketing operates. In today’s column, I’ll help you identify your model along with the best opportunities available to you for being discovered by the maximum number of local customers.