Social Media

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06 Nov: 16 Reasons Why Social Media Is Important To Your Company

Before beginning to plan how many times a week to post and on which platforms, first consider the areas of social media that matter for your business.

Working through what objective measures you can use, different ways to leverage it, and why you’re using social media in the first place will help you find the strategy and mix that is right for your business.

Social media is for so much more than brand awareness. It is great for that, yes – but social can also influence your marketing and sales funnels, help build brand authority and reputation, inform product development, provide customer service, and more.

Check out these 16 reasons why social media is important for your company.

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12 Feb: New Social Media Marketing Opportunities for Engagement & Growth

With so many social media platforms and features now available, it can be overwhelming to determine which opportunities are optimal for your business growth this year.

We’ve got you.

Let’s first discuss the platform changes and updates that will drastically affect the marketing world this year, then drill down into new and emerging social media marketing opportunities you’ll want to have on your radar.

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21 Jun: How to Fully Optimize Your LinkedIn Company Page

Most businesses in today’s digital-driven climate know the importance of social media and the reach it offers businesses.

Social media platforms allow businesses to communicate with customers during an emergency, highlight products and services, and even get real insight from customers about expectations, wants, and needs.

LinkedIn is certainly no exception to this.