Online Marketing


20 Dec: What Are Google AMP Stories

Accelerated Mobile Pages, is a Google initiative which will be a solution to the most challenging problem of mobile web-speed. Slowness is not only a UX issue but also minimizes the rates of conversion and tampers with accessibility through excluding the users with the slower internet connections. AMP was launched with a focus of allowing publishers to come up with mobile-optimized content once, as well as make it load spontaneously.


02 Oct: Pay Per Click advertising – a beginner’s guide on how to get started

If you’ve started dabbling in search engine optimisation for your small business website, you might have considered pay per click advertising. Although there are some basic measures you can take to improve your website presence and where it features on search engine result, it’s sometimes worth implementing a pay per click campaign.


14 Aug: How to Generate Leads for B2B Sales

These are the most effective B2B marketing channels that you should be tapping into to create steady lead streams into your sales pipeline. Without productive lead generation campaigns, companies will struggle to keep afloat. B2B lead generation is a critical partner of sales development and sales. All of them work together to ensure the company’s constant growth.


24 Jul: How Search Engine Marketing Helps Build Online Presence

Search engine marketing is a form of internet marketing that maximizes your website’s position in search engines like Google. Search engine optimization, also called SEO, helps attract new customers because of the increased visibility on search engine results pages. If your website is on the second page of Google for a search term, or even further back then that, it is likely that you are not getting as much traffic as you could if you were on the first page of Google


01 May: The best ways to market a business online

No matter how bright or innovative a business idea might be, without the proper marketing it will never be able to be put in place properly since possible customers won’t be able to find out the business even exists, which will ultimately result in the idea being scrapped because the business or individual that had the idea might not have the necessary funds.