Are you using email marketing in your small business? If not, it’s never too late to start! With many free or inexpensive email marketing tools available you can get started and reap the rewards almost immediately.
A conversion occurs on your website when a visitor performs an action that is valuable to your business. Known as a goal, this can be anything from signing up to your newsletter, visiting a certain page, or purchasing a product.
When you write the text (or copy) on your website, every word should be written with these goals in mind. The aim of the copy is to convert visitors into customers and here’s how it works.
With so many social media platforms and features now available, it can be overwhelming to determine which opportunities are optimal for your business growth this year.
We’ve got you.
Let’s first discuss the platform changes and updates that will drastically affect the marketing world this year, then drill down into new and emerging social media marketing opportunities you’ll want to have on your radar.
Customer reviews form an integral part of the promotion of any online business. Customer reviews actually form a part of word-of-mouth advertising as the consumers offer information to other consumers.
Accelerated Mobile Pages, is a Google initiative which will be a solution to the most challenging problem of mobile web-speed. Slowness is not only a UX issue but also minimizes the rates of conversion and tampers with accessibility through excluding the users with the slower internet connections. AMP was launched with a focus of allowing publishers to come up with mobile-optimized content once, as well as make it load spontaneously.
If you’ve started dabbling in search engine optimisation for your small business website, you might have considered pay per click advertising. Although there are some basic measures you can take to improve your website presence and where it features on search engine result, it’s sometimes worth implementing a pay per click campaign.
These are the most effective B2B marketing channels that you should be tapping into to create steady lead streams into your sales pipeline. Without productive lead generation campaigns, companies will struggle to keep afloat. B2B lead generation is a critical partner of sales development and sales. All of them work together to ensure the company’s constant growth.
Search engine marketing is a form of internet marketing that maximizes your website’s position in search engines like Google. Search engine optimization, also called SEO, helps attract new customers because of the increased visibility on search engine results pages. If your website is on the second page of Google for a search term, or even further back then that, it is likely that you are not getting as much traffic as you could if you were on the first page of Google
If you’re wondering whether you can afford to invest in a content marketing strategy, the real question should be can you afford not to? It doesn’t even have to be that expensive – if you can track down that lesser-spotted, rare commodity known as time, that can be enough to get you started.
No matter how bright or innovative a business idea might be, without the proper marketing it will never be able to be put in place properly since possible customers won’t be able to find out the business even exists, which will ultimately result in the idea being scrapped because the business or individual that had the idea might not have the necessary funds.