Before beginning to plan how many times a week to post and on which platforms, first consider the areas of social media that matter for your business.
Working through what objective measures you can use, different ways to leverage it, and why you’re using social media in the first place will help you find the strategy and mix that is right for your business.
Social media is for so much more than brand awareness. It is great for that, yes – but social can also influence your marketing and sales funnels, help build brand authority and reputation, inform product development, provide customer service, and more.
Check out these 16 reasons why social media is important for your company.