For years, people in this industry debated the merits of paid search advertising versus organic search marketing.
In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users.
Now, device targeting is streamlined. We can use a one-size-fits-all approach to ensure ads are shown on mobile devices with little effort.
Link building isn’t always the most effective way to market your business. This is because Google is constantly changing its algorithm, and what works today may not work tomorrow. That doesn’t mean you shouldn’t use any type of link building to drive traffic to your website.
If you’ve started dabbling in search engine optimisation for your small business website, you might have considered pay per click advertising. Although there are some basic measures you can take to improve your website presence and where it features on search engine result, it’s sometimes worth implementing a pay per click campaign.